Full Fat Apprenticeship

Summary

An integrated learning opportunity at a creative comms agency across PR & social media. This will be the first step in building a career in PR and social media and the role will support all levels of the organisation and work across the agency’s brand, lifestyle, events, festivals, food and drink clients.

Annual wage

£27,000 a year

Minimum wage rates (opens in new tab)

London Living wage employer

Training course

Public relations and communications assistant (level 4)

Hours

Monday - Friday Hybrid Office days: Monday/Thursday WFH: Tuesday, Wednesday, Friday 9:00am - 5:30pm (flexible hours available e.g. 8:00am - 4:30pm, 10:00am - 6:30pm) 37.5 days. Some evenings and weekends for client/media events

37 hours 30 minutes a week

Possible start date

Monday 17 February

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Press Office Support:

Organisation of assets
Coverage saving, i.e. scanning, screen grabbing or audio recording
Media monitoring, i.e. reading the daily newspapers to look for client coverage, scanning our media monitoring service for coverage
Creating and maintaining mailing lists and contact databases
Drafting press releases and copy

Media Liaison:

Developing contacts across consumer and trade media
Media meets and attending media workshops
Pitching into journalists via the phone and on email for campaign sell ins
Issuing and managing press and influencer invitations for events
Supporting media promotional activity, such as competitions, sampling offers

Agency Support:

Research and audience insight
Participation in internal creative meetings for clients and new business
Writing newsletters and blogs

Events:

Support for event preparation including accreditation, interviews, immersions
On-site presence supporting team and liaising with media including occasional weekends and evenings

Administration:

Answering incoming calls and taking messages where required
Office admin duties when/where required

Where you’ll work

71 Fanshaw Street

London

N1 6LA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JGA LIMITED

Your training course

Public relations and communications assistant (level 4)

Equal to higher national certificate (HNC)

Course contents

Use IT systems and software to support campaigns.
Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
Able to adapt communication styles as appropriate to the audience.
Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
Distribute content using social media channels.
Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
Undertake risk assessment and provide information to support stakeholder planning and strategy.
Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
Proofread and edit communications materials such as news releases, graphics and video, and social media content.
Support team and colleague development through buddying or coaching.
Contribute to activities which focus on improving sustainability within the organisation.
Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.
Use IT systems and software to support campaigns.
Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.
Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.
Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.
Able to adapt communication styles as appropriate to the audience.
Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.
Distribute content using social media channels.
Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.
Analyse and interpret complex subjects through different communication channels and identify areas for improvement.
Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.
Undertake risk assessment and provide information to support stakeholder planning and strategy.
Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.
Proofread and edit communications materials such as news releases, graphics and video, and social media content.
Support team and colleague development through buddying or coaching.
Contribute to activities which focus on improving sustainability within the organisation.
Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.

Your training plan

Public Relations and Communications Assistant Level 4
Online learning
Monthly sessions with a tutor
Full day smaller round table
1:1 every 6 weeks or so
6 hours a week minimum working on apprenticeship can be doing things at work for example shadowing meetings, providing they are learning
Workplace element plan

More training information

3 modules
Online and on the job

Requirements

Essential qualifications

GCSE in:

English (grade C or 4)
Maths (grade C or 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Team working
Creative
Initiative
Non judgemental
Patience
Writing skills
Basic understanding of Media
Positive Mentality

Other requirements

We will be working with alcohol brands, please ensure you are comfortable doing so. In the past we have had activations in other countries and you may be asked to attend.

About this company

Full Fat is a PR and Social Media creative communications agency in London connecting food, drink, wellbeing, festivals & events and attractions with Gen-Z and Millennial audiences. The agency is made up of a team of creative, inspiring and talented individuals who all work to a common set of values - Adventure, Human Connection, Good Vibes and Owning It. We’re proud of where we work and are firm believers that a happy team breeds success, that’s why we have Full Fat+ - an evolving employee programme promoting positive culture and wellbeing for our team. Through this we offer wellbeing days off, additional holiday, mental health training and check-ins, monthly wellbeing workshops and cultural experiences, hybrid & flexible working, all of which has led to us being certified as a Great Place To Work™. We are committed to ensuring diversity, equality and inclusivity across everything we do, driven by Full Fat’s DEI Committee, made up of employees at all levels with diverse backgrounds. The agency was recently awarded Diversity & Inclusion Champion at the PR Week Awards 2023 and at the PRMoments Awards 2023.

https://www.wearefullfat.com/ (opens in new tab)

Company benefits

Private medical care Workplace nursery scheme - save on nursery fees Pension Hybrid working policy - in office Mondays and Thursdays Cycle scheme MacBook Air 6x Self Space mental health therapy sessions

After this apprenticeship

We hope to retain any apprentices after their apprenticeship is completed. We currently have two past apprentices who are now working as an Account Manager and a Senior Account Executive.

Ask a question

The contact for this apprenticeship is:

Full Fat

River Bainbridge

river@wearefullfat.com

The reference code for this apprenticeship is VAC1000295086.

Apply now

Closes in 14 days (Monday 27 January)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

Company’s application instructions

Please submit your interest in our apprenticeship via the link on the job advertisement. Once we receive this we will review if your application meets the required criteria. We will invite you to a 3-stage interview process, the first two being online and the 3rd will be held in the office.

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