Marketing, Communications and Digital Apprentice

Summary

At Change Grow Live we strive to ensure our services are warm and welcoming environments. You will raise the profile of the service through PR, advertising, digital communication and campaigns, research and events working alongside the Service Manager and other members in the CGL marketing team to deliver brand and marketing strategy.

Annual wage: £14,815.33 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Work flexibly across operational sites as required. Work flexibly within an agreed number of hours of work to maintain the most appropriate level of service provision. Shifts to be confirmed.
37 hours 30 minutes a week
Possible start date: Wednesday 22 January
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

To write creative and engaging content for a wide range of purposes, including web, internal communication, advertising, editorial, PR and printed material
To raise the services profile, using a targeted approach for different stakeholders and the wider public
In conjunction with Commissioners, Service/Project Managers and involving the full staff team and service users develop Marketing and Communication plans, using a range of media channels (print/social media/online/peer-led) with the service
Implement the Marketing and Communication plans to increase profile and reduce stigma by humanising the people accessing our support and by engaging/giving back to local communities
Create and distribute quarterly newsletters to Partners and Service Users including sourcing and writing case studies and news stories
Collate Service User, Significant Other, Stakeholder feedback and share with partners/wider public to demonstrate impact
Contribute to the annual Service Impact Reports encompassing annual SU survey demonstrating how engagement/ involvement has improved delivery/outcomes
Contribute to any targeted campaigns led by the local authority commissioned marketing agency December 2010 2
To post regular content on social media, researching content ideas as required
Update social media, support health campaigns/promotions/event/open days
Conduct basic website tasks such as positing and modifying content
To collate, monitor and analyse data/information and statistics as required
To manage incoming marketing enquires from staff, the public and external suppliers and respond or distribute as appropriate
To liaise with our public relations and media agency as well as staff, including senior management, to sign off quotes and source case studies for media opportunities
To brief internal and external designers as appropriate
To proofread a variety of written material
To ensure all duties adhere to the charity’s brand guidelines
Regularly attend events and other organisations to promote referrals into the service

Where you’ll work

The Grainger Suite

Dobson House

Newcastle

England

NE3 3PF

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

LIFETIME TRAINING GROUP LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-channel Marketer Level 3 Apprenticeship Standard

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Creative
Initiative

About this company

At Change Grow Live, we’re a charity dedicated to empowering individuals and creating lasting positive change in their lives. Guided by the values Be Open, Be Compassionate, and Be Bold, our team works to support people in changing the direction of their lives, growing as individuals, and living life to its fullest potential.

Company benefits

25 days of holiday A paid “Wellness” hour each week A contributory pension scheme. Access to a wide range of benefits, including discounts on shopping, cinema, holidays, and more. A friendly and supportive team environment.

After this apprenticeship

Opportunities for training, career development, and progression

Ask a question

The contact for this apprenticeship is:

LIFETIME TRAINING GROUP LIMITED

The reference code for this apprenticeship is VAC1000293304.

Apply now

Closes in 24 days (Wednesday 15 January)

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