Multi Channel Marketing Apprentice

Summary

You will aim to define, design, build and implement cross-platform campaigns across a variety of platforms to drive customer engagement and retention, whilst contributing to implementation of the overall Marketing strategy and overseeing specific campaign elements.

Annual wage: £13,728 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: 9am - 5pm, Monday - Friday.
35 hours a week
Possible start date: Monday 20 January
Duration: 1 year 4 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

You will continually develop your skills, knowledge, and experience, through the completion of your apprenticeship to the specified standard and timescales, in accordance with the Company’s requirements.

Key Duties & Responsibilities:

Create engaging and SEO-friendly content such as blog posts, articles, social media posts, and email newsletters, contributing to social media engagement and brand awareness campaigns
Work with the sales team to develop content marketing strategies
Conduct research on industry trends and incorporate them into content creation
Monitor and respond to customer enquiries through various communication channels
Collaborate with designers, developers, and other stakeholders to develop and optimise content for different marketing channels
Use analytics tools to measure the effectiveness of content and make data-driven recommendations
Support and regularly post on social media including Facebook, Instagram, X, LinkedIn, and any other appropriate platforms
Keep up to date with current digital channels, recent developments in Network Marketing, and current marketing practices
Support with email marketing campaigns
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs, and forums

Where you’ll work

Station Road

Oldbury

West Midlands

B69 4LU

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

QA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Why choose our Multi-Channel Marketer apprenticeship?

QA’s Multi-Channel Marketer Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced marketing roles.

It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand marketing capabilities across channels, both by finding and developing new talent and through the upskilling of existing teams.

QA’s Multi-Channel Marketer Level 3 apprenticeship programme enables the apprentice to:

Learn the necessary skills to enhance business performance in the marketplace.
Develop knowledge, skills and behaviours aligned to the Mutli-Channel Marketer apprenticeship standard, being able to apply them in context.
Gain the following qualifications upon successful completion of the programme:Level 3 Multi-Channel Marketer apprenticeship standard

Requirements

Essential qualifications

GCSE in:

any subject --- x3 (grade 4+ (A-C))
English (grade 3+ (D or above))
Maths (grade 3+ (D or above))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Administrative skills
Team working
Non judgemental
Understanding of social media

About this company

We are the UK’s largest family-owned ADR specialist logistics business with our own 8 depot nationwide pallet network and have been delivering our customers promises for 90 years.

After this apprenticeship

90% of QA Apprentices secure permanent employment after finishing their apprenticeship. Additionally, there may be opportunities to undertake further apprenticeship training as many of our programs offer on-going development tracks.

Benefits:

20 days annual leave increasing with length of service
Death in service insurance cover
Private medical insurance
Access to employee discount programme 'The Hub'

Ask a question

The contact for this apprenticeship is:

QA LIMITED

The reference code for this apprenticeship is VAC1000292712.

Apply now

Closes in 12 days (Friday 3 January)

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After signing in, you’ll apply for this apprenticeship on the company's website.

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