Marketing Apprentice

Summary

A fantastic opportunity has a risen to join a dedicated team of cyber security professionals as a digital marketing apprentice and help improve their online presence through blog creation, email marketing initiatives, and positively impact their social media presence. Your focus will be on building out these initiatives for Security Everywhere.

Annual wage

£13,312 a year

Minimum wage rates (opens in new tab)

From £12,000 to £18,000 with potential performance bonuses, depending on skill sets.

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday, 9.00am - 5:30pm.

40 hours a week

Possible start date

Monday 27 January

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

The duties we see the candidate taking on over the first 12 months includes the following:

Marketing Strategy

Take an active role in developing a digital marketing strategy
Document all processes and procedures around digital marketing
Market analysis to understand target markets, verticals

Creative

Willing to learn image creation (in line with our Corporate Identity (CI) guidelines) and content for social media and email broadcast / campaign content that leads users back to the website for conversion
Blog writing and review (we also partner with an external company)
Sectioning blogs so they can be used for multiple social media posts
Video - recording, script development, minor editing and publishing on various channels

CRM

Creating new landing pages in the Keap CRM platform
Setting up Call to Action (CTA) links to direct customers back to the blogs or a landing page to convert
Email campaign creation and execution
Monitoring the campaigns and reporting back on performance (Campaign URLs)

Social Media

LinkedIn Company profile promotion, follower prospecting, connection prospecting
LinkedIn Groups - promote engagement
Publishing blogs on LinkedIn / X / Facebook etc.
Promote LinkedIn live events on LinkedIn and other platforms
Handle LinkedIn live event scheduling, stage access, event management and invitations to participants
Events
Arrange in person events, including managing invitations, locations and event marketing
Market vertical trade shows

Partners

Work with partners to get marketing materials and explore co-funded joint marketing initiatives

Where you’ll work

Apsley Mills Cottage

Stationers Place

Apsley

Hertfordshire

HP3 9RL

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JBC SKILLS TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.

You will also learn on-the-job, working alongside experienced colleagues.

Level 3 Multi-Channel Marketer Standard:

MODULE 1
MARKETING CAMPAIGNS

In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.

Over 5 days we deliver:

Company Structures
Marketing Fundamentals
Brand Management-Vision,
Values and Mission
Marketing Campaigns-Briefs,
Target Audience
Competitor Analysis
Marketing campaign, Analytics, KPI’s, Data and
Reports
Campaign Reports & Presentations

MODULE 2
OFFLINE MARKETING

During this module, the apprentice will learn how to create offline
marketing content that drives a return on marketing investment
and how this can be adapted for online channels. Over five days, we deliver:

Event marketing and
management
Budget management
Digital print content creation
Taking offline marketing campaigns online

MODULE 3
DATA-DRIVEN
MARKETING: CHANNELS,
INSIGHTS, & DESIGN

In this module we cover effective multi-channel marketing through
email, social and video and paid campaigns. We teach learners how
to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:

Social media content creation
Search engine optimisation
(SEO)
Website design & management
Email marketing
Leveraging marketing AI tools & platforms
Creating professional marketing reports

Training dates will be confirmed once you start the apprenticeship.
Delivery is fully remote via classroom training.

Requirements

Essential qualifications

GCSE in:

English (grade Grade 4 or above)
Maths (grade Grade 4 or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience
'can-do’ attitude
Able to meet deadlines
Ability to work independently
Ability to work under pressure

About this company

Navigating the digital landscape can be daunting, especially when it comes to cyber security. At Security Everywhere, we demystify the process and guide clients, step by step to ensure their business is fortified against the ever-evolving threats of the digital world.

https://www.security-everywhere.com (opens in new tab)

After this apprenticeship

A full-time role is on offer for the successful apprentice. We want to see you take a step up and confidently lead our marketing initiatives on a permanent basis.

Ask a question

The contact for this apprenticeship is: