Digital Marketing Apprentice

Summary

This is an exciting opportunity to start a career with a local marketing agency. You will be an integral part of our team straight away. You’ll be proactive, hardworking and keen to pursue a career in marketing. Organisational & great writing skills are a must! We’re looking for an apprentice who’ll be a great fit for our results-driven agency.

Annual wage: £15,080 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 9.00am - 5.00pm, you will have a 1 hour lunch break at 1.00pm.
35 hours a week
Possible start date: Saturday 1 February
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

A normal day might include:

Client reporting
Writing simple blog & website content
Creating email marketing campaigns
Managing direct mail marketing databases & distribution
Uploading content to client websites
Day-to-day ecommerce management
Social media management for clients
Visiting clients locally, initially with a Marketing Manager and then independently
Speaking to clients face-to-face & by phone
General office admin duties as required

Where you’ll work

OFFICE 6

IST FLOOR

1 DERBY STREET

LEIGH

WN7 4PF

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

WIGAN AND LEIGH COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The training will be delivered in the workplace. You will have a work-based trainer/assessor who will support you throughout your apprenticeship.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Administrative skills
Logical
Team working
Creative
Initiative

Other requirements

We would prefer candidates to have a full driving licence

About this company

Ally Marketing is a small-but-mighty local marketing and creative agency based a 5-minute walk from Leigh Bus Station. Established in 2009, and with a fantastic range of clients from local leisure facilities to international organisations, every day is different for our small team. Our work includes branding businesses and services, planning and actioning their marketing strategies, content marketing and copywriting, website development and graphic design. By getting the results they need, and by working together in Powerful Marketing Partnerships, we help businesses to grow.

http://www.allymarketing.co.uk (opens in new tab)

After this apprenticeship

As an established, successful and busy agency, this apprenticeship offers excellent future career opportunities.

Ask a question

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