Content Creator Apprentice

Summary

BrassArt Ltd are looking to appoint an enthusiastic, motivated and hardworking content creator who is keen to develop their digital creativity skills. The position is within an established and rapidly expanding luxury goods manufacturing business transitioning to a world of e-commerce (selling online), supplying to customers all over the world.

Annual wage: £14,430 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday - Thursday, 8.30am - 5.00pm. Friday, 8.30am - 4.30pm. 1 hour lunch.
37 hours a week
Possible start date: Tuesday 21 January
Duration: 1 year 3 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

This is an exciting opportunity for someone that wants to develop a career in the Creative Industry.

Tasks, responsibilities and skills developed will include:

Content Creation
Work to company brand guidelines and assist in the on-going development and improvement of company brand guidelines.
Collaborate internally to brainstorm and develop new ideas for content and online media.
Liaising with other departments to create engaging social media posts that touches all areas of the business.
Assist in the design, development, delivery and measurement/evaluation of email and other marketing campaigns.
Creation of engaging and visually stimulating content to increase customer interaction via social media channels such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, and any other relevant platforms.
Aid with content design and delivery of social media paid advertising campaigns.
Design and deliver on-line product promotions, coupons, discount codes, and other sales gimmicks.
Develop and publish website content for the purposes of improving organic website reach and customer engagement.
Build and publish content across a variety of digital media platforms.
Update the company website using the content management system (CMS).
Participate in team meetings and contribute to creative discussions.
Keeping up with trends, technologies and publishing best practices.

Administration Support may include:

Management and distribution of incoming and outgoing post.
Answering and distributing incoming calls and taking messages.
Responding to and assigning ‘Live Chat’ conversations from website during office hours.
Greet any visitors to the offices in a professional manner and provide refreshments when appropriate.
Helping to maintain the office filing/archiving system in both hard and electronic format.
Proactively assist with the smooth running of the office
Diary co-ordination for Senior Management Team.
Assistance with marketing; to include, events, campaigns, website, social media accounts.

All tasks will be learned over time with full training will be provided. Training will be led by members of the Senior Management Team.

Where you’ll work

UNIT A&B

MONARCH WORKS

BALDS LANE

STOURBRIDGE

DY9 8TE

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

The training you will undertake is the Content Creator Level 3 Standard, this includes the following:

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You will finish your apprenticeship with a recognised qualification, valuable industry experience, money, and substantial opportunities for promotion.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Brand & Brand Awareness
Content Planning & Pitching
Content Development
Principles of Graphic Design
Image Editing & Manipulation
Illustration & Vectors
Video Capture & Editing
Desktop Publishing
Web Design & User Experience
Coding
SEO & Blog Writing
Budgeting
Content Distribution & social media
Analytics & Feedback

For a full overview of the Content Creator Apprenticeship standard please see: https://www.instituteforapprenticeships.org/apprenticeship-standards/content-creator-v1-1

Requirements

Essential qualifications

GCSE in:

English (grade C / 4 or above)
Maths (grade C / 4 or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Customer care skills
Analytical skills
Creative
Initiative

Other requirements

This is an office based role so you need to prepared to commute to the work premises on a daily basis.

About this company

BrassArt Ltd are looking to appoint an enthusiastic, motivated and hardworking content creator who is keen to develop their digital creativity skills. The position is within a well-established and rapidly expanding luxury goods manufacturing business transitioning to a world of e-commerce (selling online), supplying to customers all over the world.

Company benefits

Free on-site parking Cycle to work scheme Canteen and locker facilities Clean & safe working environment Company pension scheme (when applicable) Free bacon/sausage sandwiches (last Friday of each month)

After this apprenticeship

The opportunity to progress within BrassArt Ltd

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

TANIA

tania@creativealliance.org.uk

The reference code for this apprenticeship is VAC1000290945.

Apply now

Closes in 24 days (Wednesday 15 January)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

Cookies on Find an apprenticeship

Contents