Marketing & Communications Apprentice

Summary

We’re looking for an ambitious and enthusiastic marketing apprentice to join us at Buckinghamshire Adult Learning, part of Buckinghamshire Council. Working for one of the largest employers in the County, you will gain a wealth of skills setting you up for a career in marketing and communications.

Annual wage: £12,313.60 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 9.00am to 5.00pm.
37 hours a week
Possible start date: Wednesday 5 February
Duration: 1 year 7 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assist the Marketing & Communications Officer with the day-to-day handling of all marketing tasks including engaging with stakeholders, social media, website maintenance, email marketing, and producing online and offline literature
Support with the planning and delivery of marketing plans and campaigns, including researching, developing and implementing creative ideas and solutions
Assist with the evaluation and reporting of marketing and communication activities including social media, Google, SEO and email marketing), using various tools and methods to measure and demonstrate impact and effectiveness
Develop design, writing, photographic, video and other relevant skills to create professional content and campaigns
Create and deliver high-quality written, visual and (potentially) audio content for various

Where you’ll work

Quarrendon Adult Learning Centre

Holman Street

Aylesbury

Buckinghamshire

HP19 9LJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

GINGER NUT MEDIA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

Training will be delivered by Ginger Nut Training. Ginger Nut's delivery is based on a remote, blended model of one-to-one sessions every 4 weeks, group sessions, webinars, online courses, video, and additional support as required. This means that our learners have the guidance they need as well as the flexibility to learn around the requirements of their jobs. We find that this approach reduces disruption for the learners and their line managers giving everyone the best chance of benefitting from the training and completing the course.

Requirements

Essential qualifications

GCSE in:

English (grade 4 and above)
Maths (grade 4 and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Presentation skills
Administrative skills
Team working
Creative
Non judgemental
Multi-tasking
Writing skills
Good spelling and grammar
Flexibility

About this company

We have a set of values which our employees have chosen that represent what we are – Proud, Ambitious, Collaborative and Trustworthy. By joining Buckinghamshire Council, you can expect the following: - A fair and inclusive culture - The chance to really make a difference to those around you - Health and well-being initiatives including an Employee Assistance Programme, Mental Health First Aiders and mindfulness workshops - A unified voice through our Employee Representative Group ongoing support - The opportunity to develop and progress in your career with us opportunities to take part in fun activities such as fundraising and social events At Buckinghamshire Council, we know that our biggest strength comes from the people who work for us, and that’s why we’re working hard to ensure we continue to be an accessible and inclusive organisation. From dedicated staff networks overseen by our Equality, Diversity and Inclusion Steering Group, to proudly standing as a Disability Confident employer, it’s important to us that all our colleagues feel engaged, listened to, and valued. Our offer of flexible working empowers a productive and happy workforce and allows employees to combine work with other responsibilities and commitments. We believe our workforce should reflect the diverse communities we service in Buckinghamshire, and are looking for like-minded individuals to join us in promoting equality, fairness, and inclusion for everyone.

https://www.buckinghamshire.gov.uk/ (opens in new tab)

Company benefits

Our apprentices are eligible for the following: - Paid holiday package - Generous pension scheme - A range of restaurant, shop & gym discounts through our Employee Benefits scheme - TOTEM Card (formerly called the NUS Extra card)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

We cannot guarantee a permanent position following completion of the apprenticeship; however, this is a great opportunity for someone looking to start a career within marketing and communications, and wanting to gain a recognised qualification, valuable experience and transferable skills to support their next career move.

Ask a question

The contact for this apprenticeship is: