Marketing Assistant Apprentice

Summary

A rare opportunity to join the marketing team at FORM as a Marketing Assistant; supporting the creation, development and delivery of advanced and progressive marketing campaigns across the full spectrum of live events at FORM. This role would suit someone with experience within the broader music industry, not solely the live sector.

Annual wage: £16,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: To be confirmed - 35 hours circa 9-5, office-based. Some weekends and evenings may be required for events.
35 hours a week
Possible start date: Saturday 15 March
Duration: 1 year 3 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Developing and undertaking original social media strategy across all FORM social media platforms, including daily event announcements, campaign updates and on-day event content
Updating and maintaining company website including event listings, homepage banners, and ticket listings
Creating visual assets for use across physical and digital platforms
Creating video assets for use across digital platforms
Liaising with marketing departments at partner ticketing agencies to support digital cross-marketing
Building and monitoring digital paid Ads
Liaising with with OOH and broader media buyers to secure best prices and delivery
Liaising with marketing departments at partner venues to support physical and digital cross-marketing
Accurately building, managing and maintain marketing budgets and update company systems to record spend
Building strategic and targeted company mailers to frame (email marketing)
Strategically gathering, maintaining and updating company held customer data
Supporting the building of B2B marketing plans and post event reports for clients
Provide support across broader company projects and work as required from time to time
Where desired, providing company event representation at events across the FORM programme

Where you’ll work

68 Middle Street

Brighton

BN1 1AL

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CREATIVE PROCESS DIGITAL LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This role incorporates at least six hours of paid study time per week, including one day per month in person at the Creative Process Training Centre in Brighton. Make sure you can travel to Brighton for this.

Please note this is a full-time role/training position recruiting now.

More training information

This role includes high-level industry training from Creative Process Digital. https://creativeprocessdigital.com/

A Multi-Channel Marketer (level 3) will learn how to effectively manage and execute marketing strategies across various channels. It suits those who want to develop skills in areas like content creation, campaign management, and data analysis. The programme is well-suited for graduates, marketing and comms assistants, marketing administrators, social media assistants and those looking to enhance their marketing expertise.

Requirements

Essential qualifications

GCSE in:

Maths & English (grade 4-9)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Team working
Creative
Initiative
Music
Marketing strategy
Mac OS
MS Office
Adobe Cloud Suite
Mailer creation (Mailchimp)
A passion for live music

Other requirements

The ideal candidate will have a strong passion and knowledge of music, particularly in the artists promoted by FORM.

About this company

We are FORM, a passionate music company of committed music fans with offices in Brighton and London. We’re a curation-driven, progressive and artist-focused business that organises and promotes over 600 live shows a year across a broad range of mediums and genres for artists including The War on Drugs, Father John Misty, Flume, Glass Animals, Bicep, Future Islands, Elder Island, King Gizzard, Self Esteem, Mogwai, Nils Frahm, Fat Dog, Billy Nomates and many more. Our festivals include: Pitchfork Music Festival London, Mutations Festival Brighton, and Strange Overtones London.

https://formpresents.com/ (opens in new tab)

After this apprenticeship

On completion of the apprenticeship the apprentice can discuss with the employer to progress into a full time marketing role.

Ask a question

The contact for this apprenticeship is:

CREATIVE PROCESS DIGITAL LTD

Richard

richard@creativeprocessdigital.com

01273 232 273

The reference code for this apprenticeship is VAC1000290077.

Apply now

Closes on Saturday 1 March

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