Level 3 Digital Marketing Apprenticeship - London Basketball Association

LONDON BASKETBALL ASSOCIATION

London, W10 5AD

Closes on Tuesday 28 January

Posted on 2 December 2024


Summary

Marketing and Social Media: Drive and manage marketing and social media presence to increase brand visibility and engagement. The role will require using your own computer.

Annual wage
£9,984 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 10.00am to 4.00pm, 30 hours per week (1 hour unpaid lunch break).

30 hours a week

Possible start date

Wednesday 29 January

Duration

1 year 1 month

Positions available

3

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

  • Assist in creating and executing marketing plans that align with the company’s overall business goals
  • Conduct market research to understand target audiences, competitor activities, and market trends
  • Design and manage digital campaigns across various platforms (e.g., social media, email, content marketing).
  • Use analytics to track campaign performance and adjust strategies to optimise results.
  • Create, schedule, and publish engaging content (text, image, and video) across social media platforms
  • Monitor trends to keep content fresh, relevant, and appealing to target audiences.
  • Engage with followers, respond to comments, and foster a community on platforms like Instagram, Twitter, LinkedIn, and Facebook
  • Track social media metrics to measure reach, engagement, and growth, using insights to improve future content
  • Ensure that all marketing materials and social media posts align with brand guidelines and tone of voice
  • Assist in developing brand messaging that resonates with target audiences and communicates key business values.
  • Identify areas for improvement within current marketing processes and suggest innovative approaches
  • Implement tools and workflows to streamline digital marketing efforts and improve productivity

Where you’ll work

Grand Union Studios

332 Ladbroke Grove

London

W10 5AD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

LET ME PLAY LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Essential qualifications

GCSE in:

  • English (grade 4)
  • Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

  • Communication skills
  • IT skills
  • Attention to detail
  • Organisation skills
  • Administrative skills
  • Team working
  • Creative

Other requirements

(Permitting you’re eligible for the role) Please expect to receive contact from our LMP Education Recruitment team, to discuss your application further. Please be aware that upon a successful offer of employment the company completes digitalised right-to-work checks and DBS applications via an external provider - Matrix Security Watchdog (Capita). The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance. Please google the location prior to applying.

About this company

The London Basketball Association (LBA) is a community-focused organisation dedicated to promoting basketball as a tool for social change across London. It aims to make basketball accessible and inclusive for all, particularly targeting disadvantaged communities. The LBA runs programs to encourage personal development, physical fitness, and community engagement through basketball, as well as initiatives focused on education, employment, and social inclusion.

After this apprenticeship

  • Future career opportunities 

Ask a question

The contact for this apprenticeship is:

LET ME PLAY LIMITED

The reference code for this apprenticeship is VAC1000290033.

Apply now

Closes on Tuesday 28 January

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.