Multi-Channel Marketing Apprentice

Summary

Working closely with the Head of Marketing & Digital Marketing Manager this role provides day-to-day support, & the creation of digital & offline marketing strategies for our fundraising & head office functions & clinical aspects of the business. This includes contribution & content creation for website, social media, print, events, PR & audits.

Annual wage: £20,308 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday 9am-5pm with half hour for lunch. Please note there may be occasional evening and weekend work depending on events.
37 hours a week
Possible start date: Monday 6 January
Duration: 1 year 11 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Your duties will include:

Assist the Head of Marketing and Digital Marketing Manager with fast paced multichannel marketing activities to promote the charity, events and news.
Update and expand the use of the website and SharePoint.
Create marketing collateral for the charity and help run, set up and promote internal and external events.
Contribute to the overall marketing plan, through the development and support of campaigns including evaluation and presentation.
Conduct market intelligence and research, analysis of results, report findings and making recommendations.
Content creation for social media, email campaigns and press releases.
Liaising with external agencies.
Support the internal communications strategy.
Provide administrative support to the team.
To work closely and collaboratively with other departments within Cobalt.

Where you’ll work

LINTON HOUSE CLINIC

THIRLESTAINE ROAD

CHELTENHAM

GL53 7AS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

GLOUCESTERSHIRE COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

Multi- Channel Marketer Level 3 Standard. Delivery model and duration: Training is delivered in the workplace with a mixture of face to face and remote sessions.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

IT skills
Attention to detail
Administrative skills
Analytical skills
Team working

Other requirements

Generous company salary sacrifice pension scheme. 27 days holiday plus public holidays rising with service. Life assurance cover at 4 x annual salary. Support for professional and personal wellbeing. Comfortable modern working environment. Employee benefits programme. Complementary healthcare scheme. Service recognition. Free onsite parking when available. Please note your employment offer is subject to a full DBS check due to the nature of the environment in which you will be working.

About this company

Cobalt Health (Cobalt), is a medical charity established in 1964. Our mission is to pioneer innovation in medical imaging diagnosis by investing in equipment, integrated research and education, to improve outcomes for patients now and in the future. Each year we provide diagnostic imaging for over 160,000 patients from our imaging centres in Cheltenham, Gloucester, Dudley and Birmingham, as well as offering mobile MRI, CT and PET/CT scanners that support NHS hospitals and other medical facilities across the UK. Our imaging centres house the latest technology designed to deliver superior image quality, improve patient comfort, and enable shorter scanning times. By working with leading experts in the field, we support and participate in local, national and international research.

http://www.cobalthealth.co.uk (opens in new tab)

After this apprenticeship

Potential position upon completion of the apprenticeship.

Ask a question

The contact for this apprenticeship is:

GLOUCESTERSHIRE COLLEGE

GC Employer Training and Apprenticeships

Apprenticevacancies@gloscol.ac.uk

0345 155 2020

The reference code for this apprenticeship is VAC1000289582.

Apply now

Closes in 7 days (Thursday 12 December at 11:59pm)

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