Multi Channel Marketing Apprentice

Summary

Join BuzzGen as a Digital Marketing Apprentice and immerse yourself in a fast-growing agency and a diverse role that offers hands-on experience across various industries. Gain a unique opportunity to deepen your understanding of marketing while completing the Multi-Channel Marketing Apprenticeship programme.

Annual wage

£14,560 a year

Minimum wage rates (opens in new tab)

The role will be hybrid, working a proportion of the week at home and time will also be spent in a shared office space in Central Worcester.

Training course

Multi-channel marketer (level 3)

Hours

Mon-Fri, shifts TBC.

35 hours a week

Possible start date

Monday 6 January

Duration

1 year 8 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

If you're passionate about social media, this role is for you. You'll manage and create content for platforms like Facebook, X (formerly Twitter), LinkedIn, TikTok, and Instagram.

You’ll also collaborate on industry specific social media campaigns for our clients, as well as:

Newsletter Creation
SEO Optimisation
Graphic Design
Analytics & Reporting
Events Support
Database Marketing

Social Media Management: If you're passionate about social media, this is for you. You'll manage and create content for platforms like Facebook, X (formerly Twitter), LinkedIn, TikTok, and Instagram. You’ll also collaborate on industryspecific social media campaigns for our clients.

Newsletter Creation: Assist in creating and distributing newsletters and email campaigns to engage our audience and boost client retention.
SEO Optimisation: You’ll ensure web content is fully optimised for SEO, focusing on titles, meta descriptions, and internal links to improve online visibility.
Graphic Design: Develop marketing materials and visuals daily using tools like Canva and Photoshop, with full training provided to enhance your design skills.
Analytics & Reporting: Collect and analyse data from Google Analytics 4, providing monthly reports to clients to measure campaign effectiveness and make data-driven decisions.
Event Support: Get involved with client events, an essential tool in showcasing our services and increasing brand exposure. You'll assist in planning and execution.
Database Marketing: Maintain and update our customer relationship management (CRM) system to ensure that marketing campaigns reach the right audience with accurate targeting.

Where you’ll work

32-33 Foregate Street

Worcester

WR1 1EE

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi Channel Marketer Level 3 Apprenticeship Standard: The successful candidate will undertake a fifteen-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions. You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification. You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body. This is a Level 3 qualification.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Creative
Problem solving skills

Other requirements

The role will be hybrid, working a proportion of the week at home and time will also be spent in a shared office space in Central Worcester.

About this company

BuzzGen is a forward-thinking marketing agency dedicated to helping businesses elevate their marketing strategies and achieve growth. We aim to foster the next generation of marketing talent while delivering top-tier marketing solutions for businesses nationwide. With a close-knit team of professionals, we pride ourselves on our collaborative culture. Our team is a fun, supportive environment where we share ideas, celebrate successes, and help each other grow.

After this apprenticeship

Consideration will be given to progression on to the Degree Apprenticeship for the right person.

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