Marketing Apprentice

Summary

This is a fantastic opportunity to join a dynamic marketing agency based in Bridgwater. The employer are a boutique digital marketing agency. With expertise ranging PPC, SEO, paid social, social media and email marketing, they a personalised approach to marketing and works as an extension of their clients’ team.

Annual wage

£16,000 a year

Minimum wage rates (opens in new tab)

£16,000-£18,000pa depending on experience

Training course

Multi-channel marketer (level 3)

Hours

M-T 8am-4:30pm // early finish on a Friday.

40 hours a week

Possible start date

Thursday 2 January

Duration

1 year 3 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Working closely with the Account Manager, you will learn a variety of skills including:

Ad copy creation and optimisation
Keyword research, creation and optimisation
Search query reports and keyword expansions
Reporting and analysis
Competitor analysis
Blog/content writing
Social media posts – design and captions
Email campaign creation
Utilising relevant platforms for specific disciplines spanning Google Ads, Meta Business Suite, ahrefs, Google Search Console, Google Analytics, Looker Studio, Later

Personal Qualities

Be passionate about all things digital
Ability and willingness to learn in fast-paced environment
Excellent interpersonal skills and attention to detail
Self-starter attitude
Ability to multitask and work to deadlines
Work well with direction from Account Manager as well as using own your own initiative to work independently
Experience with MS Excel, Word and PowerPoint desirable
Strong written and spoken English

Where you’ll work

Unit 3

East Quay

Bridgwater

TA6 4DB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

PROFESSIONAL APPRENTICESHIPS LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

Brand management
Content creation, SEO and utilising AI
Online and offline marketing, including Google Ads certification

You will undertake the ground-breaking Professional Apprenticeships Multi-Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

Principles of Marketing
Social media
Brand management
Creating content
Evaluating and reviewing campaigns
Paid media (PPC) and much more

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

About this company

This employer are a dynamic agency with a focus on transparent results, backed by data, and impeccable customer service. They are a full-service digital marketing agency offering PPC, paid social, SEO, email marketing, social media and programmatic services. They don’t believe in a one-size-fits-all approach and create tailored, transparent and strategic digital marketing plans to suit their client’s business needs and they pride themselves on trusting and long-lasting relationships with their clients. They are a dynamic and talented team and as a business, encourage learning and development, giving them a diverse skillset. They invest in their team to support their sustained growth and you will be very well supported by this fun, friendly and down to earth employer.

Company benefits

Enhanced holiday scheme + your birthday off, flexi-hours, early finish Fridays, NHS top-up, regular socials, subsidised gym membership, a paid day off each year to support a charity, new staff and new business referrals, company annual trip.

After this apprenticeship

Staff development is important and there will be exciting career progression opportunities within the business for the right candidate.

Ask a question

The contact for this apprenticeship is: