Content Creator Apprentice

Summary

As a Content Creator, you will plan, produce, and deliver compelling, on-brand content that aligns with our brand values and with our target audience. Your work will help enhance engagement and drive brand success across multiple digital platforms. This role requires creative thinking, adaptability, and an analytical approach to content strategy.

Annual wage

£24,540 a year

Minimum wage rates (opens in new tab)

WCF is a Real Living Wage employer. Hourly rate from 1 January 2025 will be £12.60.

Training course

Content creator (level 3)

Hours

Monday to Friday, 37.5 hours per week during the core hours of 8.30am -5.00pm. 1 hour lunch break.

37 hours a week

Possible start date

Monday 6 January

Duration

1 year 3 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Take an organised, methodical approach to content planning, considering the big picture when developing campaigns.
Managing time efficiently to deliver high-quality content within deadlines, adapting to shifting customer needs and commercial pressures.
Carefully applying GDPR and copyright guidelines to ensure all content is compliant, accurate, and ethically sourced.
Interpreting data to guide content strategies and optimise campaign effectiveness.
Tracking KPIs and continuously evaluates campaign performance to adapt strategies, enhance engagement, and achieve measurable success.
Understanding and respecting brand values, ensuring content creation aligns with the company’s image and goals.
Paying attention to detail in maintaining tone, style, and brand personality across all content types, fostering a cohesive brand voice.
Showing curiosity and adaptability in learning about generative AI, understanding its role in enhancing content creation and efficiency.
Applying AI tools thoughtfully to automate routine tasks, analyse data, and personalize content, aligning with campaign goals and brand values.
Evaluating when and how to use specific AI models, ensuring they are used appropriately to improve campaign effectiveness and customer engagement.
Demonstrating creativity and technical skill in creating visual, audio, and video content that is engaging and high-quality.
Using content management systems and editing tools proficiently to organise and structure content for various platforms.
Showing adaptability in creating platform-specific content tailored to engage audiences on social media (Facebook, TikTok, Instagram, YouTube, X).
Actively seeks high-quality content from reliable sources to enhance campaigns.
Constantly updates skills and knowledge of emerging digital tools to stay relevant and improve content quality.
Writing clearly, concisely, and with purpose, tailoring tone to match content type, audience, and platform.
Incorporating SEO best practices to ensure content is optimized for search visibility, balancing readability with technical optimisation.
Adjusting tone and style for different channels and target audiences, creating a consistent yet adaptable voice.
Demonstrating an understanding of audience personas to create content that resonates with each demographic effectively.
Building positive relationships with team members and stakeholders, fostering a supportive and professional work environment.
Communicating effectively within the team, actively listens, and provides constructive feedback.
Embracing problem-solving collaboratively, applying creativity to overcome obstacles and meet campaign goals.
Recognizing potential risks in campaigns and offers suggestions for adjustments to mitigate issues or leverage new opportunities.
Utilising analytical tools (e.g., Google Analytics) to monitor and report on campaign success, applying insights to improve future campaigns.
Tracking SMART objectives and evaluates ROI based on new leads, customer acquisition, and revenue generation.
Presenting actionable insights and improvement areas, demonstrating accountability for campaign outcomes and a commitment to growth.
Using data-driven techniques to segment and target audiences, ensuring content is personalised and impactful.
Developing strategies that are responsive to audience needs and preferences, driving effective engagement and relationship building.

Where you’ll work

Crawhall

Brampton

Cumbria

CA8 1TN

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

L3 Content creator Apprenticeship Standard

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience
Digital Marketing
Content Creation
Social Media platforms

About this company

We are an employee-owned business and our vision, mission and culture have all been developed to ensure that every one of our +350 employee owners have a unique opportunity to make a meaningful difference to our performance and to enjoy diverse and interesting roles.

http://www.wcf.co.uk (opens in new tab)

Company benefits

33 days holidays per year inclusive of bank holidays. Full training and induction program. Access to 3rd party discounts ("WCF Rewards") and across WCF businesses including, discounted pet food/supplies and camping/glamping holidays) etc.

After this apprenticeship

To become an integral part of the WCF Group Marketing team.

Ask a question

The contact for this apprenticeship is:

WCF LTD.

John Coulthard

john.coulthard@wcfmarketing.co.uk

The reference code for this apprenticeship is VAC1000288963.

Apply now

Closes in 20 days (Wednesday 25 December at 11:59pm)

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