Marketing Website Apprenticeship

Summary

Would you like to earn a salary whilst learning on the job and gaining a qualification? We have an exciting opportunity for a multi channel marketer, you will work closely with your Marketing Maverick (Marketing/operations manager) and learn to craft the web assets.

Annual wage

£9,984 a year

Minimum wage rates (opens in new tab)

Performance incentives/bonuses i.e commission on project works being completed.

Training course

Multi-channel marketer (level 3)

Hours

Monday - Thursday, Shifts to be confirmed

30 hours a week

Possible start date

Wednesday 1 January

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

At Pink Panda we take:

Where a business is
Where their vision is to get to
Identify the people they’ll need to make that vision happen (team, clients, partner)
Create marketing systems to draw those people to the business, essentially being their marketing team

We do that a core team with 3 positions:

Marketing Maverick: They’re the point of contact for clients, building out their strategy
Socials Sorcerer: They craft all the content for a business & manage their socials
Web Wizard: They use the content crafted by the SS & build out the web assets for our clients

Working closely with your Marketing Maverick (Marketing/operations manager), Hayden (the founder) & a Socials Sorcerer (social media management/content creation) you’ll learn to craft the web assets:

Landing pages
Building out questionnaires/quizzes
Creating/managing Google profiles
SEO work
Writing blog articles
Subject to other tasks as needed

The key is to become an expert of business strategy & marketing psychology. As a team, we need to know how to work with a business, dive into the minds of who they need to attract in order to position them as the solution to their prospective staff, clients & partners.

You’ll be taught:

How to make the web assets
Business strategy
Marketing psychology

Where you’ll work

Dragon Co-working (Rochester)

7-8 New Road Avenue

Chatham

Kent

ME4 6BB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

IPS INTERNATIONAL LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Our Multi-Channel Marketer Level 3 Apprenticeship programme offers a flexible and customisable delivery model that combines on-site and remote training and support
Learners will work closely with a dedicated assessor who will provide regular support through monthly remote visits and scheduled face-to-face meetings as needed
We also offer a purely remote delivery option that includes online learning materials, virtual classrooms, and regular remote support from the assessor.
Throughout the apprenticeship, learners will have access to a variety of learning resources and ongoing support from our experienced trainers
Our goal is to help learners build the knowledge, skills, and confidence they need to excel in their role as a multi-channel marketer and make a valuable contribution to their employer's business goals

Requirements

Essential qualifications

GCSE in:

Maths and English (grade 4 and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Keen interest in Social Media

Other requirements

Enrolment onto your apprenticeship programme is subject to prior attainment checks, and your Personal Learning Record will be reviewed upon successful appointment. We are also obligated to follow the guidelines around eligibility, set out by the government apprenticeship funding rules. NB: Please include minimum qualifications (GCSE Maths and English grades) in your apprenticeship application. Tailor your application to the vacancy, dedicating 1-2 paragraphs for each question to demonstrate interest in the role and the company. **If you are unsuccessful, you will be automatically added to our Talentpool list where future vacancies will be sent to you. If you would like to opt out of this mailing list please select unsubscribe in the email.**

About this company

Pink Panda is a Marketing Company that is all around accelerating the goals of clients’ businesses by bringing in the people they need to achieve their vision, clients, partners, and team. Whilst removing their challenges in business by showing how they can overcome them through marketing.

http://www.pinkpanda.london (opens in new tab)

After this apprenticeship

Upon successful completion of the apprenticeship, there is the possibility of a permanent position

Ask a question

The contact for this apprenticeship is:

IPS INTERNATIONAL LIMITED

Mandy Rai

mandyrai@ips-international.com

01634298808

The reference code for this apprenticeship is VAC1000287481.

Apply now

Closes in 21 days (Sunday 15 December at 11:59pm)

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