Digital Marketing Apprentice

Summary

You will have the opportunity to gain valuable skills, knowledge and experience as you complete an IT systems and Networking - Cloud Support Specialist - Level 3 Apprenticeship. Duties will include creating and implementing digital solutions from conception through to delivery.

Annual wage

£18,000 a year

Minimum wage rates (opens in new tab)

£18,000 - £20,000 per annum

Training course

Multi-channel marketer (level 3)

Hours

Days and shifts to be confirmed.

37 hours a week

Possible start date

Monday 2 December

Duration

1 year 4 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Developing, implementing, tracking and optimising our digital marketing campaigns across all digital channels
Designing and developing company marketing resources and proposals
Co-ordinating and preparing routine and bespoke information requests
Supporting new bid and tender processes
Developing new content in unfamiliar sectors
Producing learning material, informative and marketing resources
Creating and developing E-learning content and managing E-Learning Portal LMS
Maintaining positive and pro-active relationships with partner organisations

Where you’ll work

MINERVA HOUSE

457 CHESTER ROAD

MANCHESTER

M16 9HA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

QA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Why choose our Digital Marketing apprenticeship?

QA’s Digital Marketing Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced digital marketing roles. It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand digital marketing capabilities, both by finding and developing new talent and through the upskilling of existing teams.

QA’s Digital Marketing Level 3 apprenticeship programme enables the apprentice to:

Learn the necessary skills to enhance an organisation's digital marketing efforts, and prepare a business for the digital marketplace
Develop knowledge, skills and behaviours aligned to the Digital Marketer apprenticeship standard, being able to apply them in context

Gain the following qualifications upon successful completion of the programme:

Level 3 Digital Marketer Apprenticeship
Principles of Coding (BCS KM1)
Marketing Principles (BCS KM2)
Google Analytics Individual Qualification (IQ)

Tools and technologies learned: Apprentices will learn to use Google Analytics, SurveyMonkey, WordPress, Hootsuite, Mailchimp, Canva, Powtoon, Moz, W3Schools, JDoodle and all the major social media networks.

Requirements

Essential qualifications

GCSE or equivalent in:

3 of any subject (grade 4+ (A* - C))
Maths & English (grade 3+ (D or above))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Team working
Non judgemental

About this company

Our client is a provider with over 19 years experience of delivering cutting edge education that empowers people to take independent action through self-determination on issues that affect us all. They have become a model of excellence in peer led education that lends itself to partnership models committed to progressive and joined up working.

Company benefits

Free carpark on site Employee discount portal Cycle to work scheme Employee Assistance Programme (EAP) Discounted gym membership

After this apprenticeship

90% of QA Apprentices secure permanent employment after finishing their apprenticeship. Additionally, there may be opportunities to undertake further apprenticeship training as many of our programs offer on-going development tracks.

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