Digital Marketing apprentice

Summary

Fantastic position! Parklands Toyota are seeking an enthusiastic and creative Digital Marketing apprentice. You’ll receive superb training from Toyota to help kickstart your career in Marketing. Apply now!

Annual wage: £18,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9.00am - 5.00pm (half an hour for lunch).
37 hours a week
Possible start date: Sunday 1 December
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Highlights of what you’ll be doing!

Use a variety of techniques to promote Toyota’s products and services and maintain customer relations
Work with the sales and marketing teams, incorporating the use of digital communication as a strategy to achieve our customer aspirations in line with Centre performance goals
Keep up to date with current digital trends and educate others
Use a combination of hard and soft skills to increase the Toyota brand awareness, generate interest in products and services, and communicate directly with target audiences
Create online content that speaks directly to customers – writing copy that communicates the value of the brand, using several different marketing channels that may include web pages, blogs, emails, newsletters, product descriptions, social media posts, chatbots, event invitations, paid ads
Develop an understanding of Search Engine Optimisation to ensure your content reaches the largest and most relevant audience possible
Plan, write and implement email campaigns to directly connect with your target customers
Plan and implement effective local promotions, dealership displays and advertising campaigns in collaboration with the
Centre Principal and marketing team
Design website banners and assist with web visuals Communicate with clients, affiliate networks and affiliate partners
Conduct keyword research and web statistics reporting
Develop and integrate content marketing strategies
Learn about the relevant local market, competition, and consumer influences, analyse a variety of marketing data and feedback to colleagues on how to respond

Full training will be provided to fulfil the nature of the role. Parklands and Boom Training will provide ongoing support and guidance to help you complete your apprenticeship studies.

Where you’ll work

Carland Cross

Mitchell

Newquay

TR8 5AY

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BOOM TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-channel Marketing Standard, which includes:

Study modules covering Skills, Knowledge, and Behaviours in Finance
You'll have a personal assessor to guide you through your training
You will attend 1:1 sessions with your assessor every 2/3 weeks
Occasional group classes with other learners
Functional Skills English and Maths if required
End Point Assessment (online)
You'll study all aspects of Marketing including SEO, Strategy, Data Analytics, AI, PPC, Social Media, Campaigns and much more!

www.boomtrainingltd.co.uk/courses

Requirements

Essential qualifications

GCSE in:

English (grade 4/C or above)
Maths (grade 4/C or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Organisation skills
Analytical skills
Team working
Creative

Other requirements

Due to the nature of the role, driving between two branches, the suitable candidate will need to have a full driving licence and access to their own car.

About this company

As one of the leading Toyota Centre’s in the UK we are passionate about ensuring our customers are always put first every day, everywhere. At Parklands Toyota Cornwall we have been awarded a Silver Accredited Reward for being the best employer in town. This reward has come from Toyota GB. Our vision at Parklands Toyota is to look after everyone within the business as family and to be at the heart of the community, our customers and staff always come first. We are one of the most trusted dealerships in Cornwall having been established since the 1980’s and have held the Toyota brand for over 28 years.

https://www.toyota.co.uk/dealers/parklandstruro (opens in new tab)

Company benefits

Training and on-going development with the Award-Winning Toyota Academy Access to CBS Scheme Opportunity for career progression Company pension scheme On site parking

After this apprenticeship

Upon successful completion of the apprenticeship, the intention is to make the role permanent with a pay rise.
We’re planning for the future, and we want you to be a part of that!

Ask a question

The contact for this apprenticeship is:

BOOM TRAINING LIMITED

Amy Gould

amy@boomtrainingltd.co.uk

02380004210

The reference code for this apprenticeship is VAC1000284969.

Apply now

Closes in 9 days (Saturday 30 November at 11:59pm)

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