Content Creator Apprentice

Summary

To support the development of the Mobile Media Group brand profile in the out-of-home industry, through the creation and improvement of branding materials, collateral, and online platforms.

Annual wage: £15,000 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday - Friday, 9.00am - 5.00pm
37 hours a week
Possible start date: Wednesday 27 November
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Objectives:

Improve the perception of the MMG brand within the mobile out-of-home industry
Enhance the quality and accessibility of MMG’s collateral and communications
Develop the marketing material and services offered by MMG to industry contacts
Streamline and upgrade the direct contacts user journey to maximise sales conversions

Key Tasks:

Plan and execute social media strategy (campaign and employee posts, engagement)
Client campaign route mapping
Website content management
SEO page optimisation
Produce email campaigns in accordance to the yearly and quarterly strategy
Regularly create calendar sector opportunity packages to plan
Create monthly reports for specialist contacts, recapping their campaigns and potential opportunities to capitalise in the next month
Responding to client briefs
Creating format mock-imagery
Creating MMG artwork for mobile out-of-home and digital campaigns
Create post-campaign-analysis reports for clients’ campaigns
A range of traditional marketing tasks upon the request of your line manager

Where you’ll work

ENTERPRISE HOUSE

AVIATION PARK WEST

BOURNEMOUTH INT AIRPORT

DORSET

BH23 6NW

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JUST IT TRAINING LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.

Research ideas and concepts to meet the brief.

Evaluate brand requirements and brand guidelines.

Prepare a mood board or other visual aid for the content to be created.

Present ideas, pitches and proposals for creative content to be further developed.

Storyboard and outline script their ideas for content to be developed.

Interpret data, consider its integrity and use it to inform content.

Develop accessible written content for different platforms and devices.

Apply best practice and inclusive language when creating content.

Write and edit copy or scripts for use on different channels and platforms.

Create or capture visuals and audio using standard packages and equipment.

Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

Identify and recommend the platform/s or channel/s to use for the media campaign.

Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

Monitor user experience to ensure content is focused on maximising engagement.

Analyse the differences between audiences using audience segmentation techniques and data.

Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

Use continuing professional development planning to support own current and future training and development needs.

Operate effectively within the production workflow to meet production timelines.