Marketing Apprentice

Velocity Academy

Louth, LN11 0LS

Closes in 14 days (Friday 15 November at 11:59pm)

Posted on 22 October 2024


Summary

Velocity Academy have an exciting new opportunity for a Digital Marketer to start with themselves, a Training Provider. This opportunity will allow a creative individual to start there career in Marketing, and progress with an ambitious business.

Annual wage
£12,480 to £22,308 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday, 9.00am - 5.00pm.

37 hours a week

Possible start date

Monday 18 November

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Your duties and responsibilities in this role will consist of:

  • To help plan, create, deliver and monitor multi-channel digital marketing campaigns to promote the Group’s businesses
  • Assisting the Marketing team in scheduling Social Media content and imagery
  • To get involved in increasing engagement across Social Media channels
  • Proof reading content for accuracy and cross checking against brand guidelines
  • Keeping up to date with trends in digital marketing and applying your knowledge to the digital marketing schedule, in collaboration with the marketing team
  • Gathering feedback on marketing campaigns and creating reports
  • Creating basic artwork
  • Keeping up to date with brand standards, logo, colour and font usage to make sure we are compliant
  • To learn how to analyse and interpret data on a variety of topics including Google Analytics and the effectiveness of campaigns.
  • To monitor and replying to online enquiries, including customer concerns
  • To create online surveys on Typeform or Google Forms, when required

Where you’ll work

Unit One

Lincoln Way, Fairfield Industrial Estate

Louth

LN11 0LS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

VELOCITY 1ST LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Your training plan

    Velocity apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, they will provide the skills necessary to succeed in the workplace and to expand future career prospects.

    Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their programme.

    Successful completion of this apprenticeship gives you an accredited Level 3 Multi-channel Marketer qualification, including the following;

    • Knowledge Module 1: Principles of Coding
    • Knowledge Module 2: Marketing Principles 
    • Knowledge Module 3: Digital Marketing Business Principle

    You will be training in how to:

    • Analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
    • Recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies
    • Use a variety of digital marketing tools such as: search marketing, search engine optimisation, e mail marketing, web analytics and Pay-Per-Click
    • Understand the principles of coding and be able to use this to aid with future digital marketing campaigns

    For a full list of programme modules visit: velocity-pt.co.uk

    Requirements

    Essential qualifications

    GCSE or equivalent in:

    • 5 GCSE's including English & Maths (grade A*-C/9-4 or equivalent)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Communication skills
    • IT skills
    • Attention to detail
    • Organisation skills
    • Customer care skills
    • Problem solving skills
    • Presentation skills
    • Administrative skills
    • Number skills
    • Analytical skills
    • Logical
    • Team working
    • Creative
    • Initiative
    • Non judgemental
    • Patience

    About this company

    Velocity Academy are a post 16 private education institution that was incorporated in 2014. Velocity Academy initially started as a commercial training provider delivering health & fitness qualifications across the North of England. From our successful delivery of classroom and online based qualifications, Velocity Academy gained a rapid reputation of delivering service excellence to our students. Following this model, Velocity Academy is now a private college institution that delivers apprenticeship programmes from level 2 all the way up to degree level apprenticeships. We now boast a diverse portfolio of vocational learning programmes such as business management, administration, health and fitness and technology. Velocity Academy works with a range of businesses from micro SME’s to large corporate organisations, offering services such as apprenticeship recruitment, apprenticeship learning programmes and self-funded courses. Many of our learning programmes are delivered using our innovative course designs that include our award-winning online virtual classrooms. In addition to our digital style of programme delivery, we also offer tailored programmes to match the employer and students needs with our outstanding classroom based tuition. Over 1000 students study and qualify through our institution each year, building both soft and hard skills to help them develop as individuals and enhance the UK economy.

    After this apprenticeship

    • The role offers long term security and the opportunity to progress into a permanent position

    Ask a question

    The contact for this apprenticeship is:

    VELOCITY 1ST LIMITED

    Anya Whitaker-Keating

    anya@velocity-academy.co.uk

    07456413625

    The reference code for this apprenticeship is VAC1000283482.

    Apply now

    Closes in 14 days (Friday 15 November at 11:59pm)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.