Digital Marketing Apprentice

Summary

The successful candidate will learn and be responsible for a variety of marketing functions within the business, and support the marketing team with branding, social media and written content for our website plus support the Business delivery team maintaining, creating and improving management information.

Annual wage: £12,480 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 9.30am to 5.30pm.
37 hours a week
Possible start date: Monday 11 November
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Research and create engaging content for publication
Updating Social Media Channels
Marketing on blogs and written content
Analysing activities on Adwords and SEO
Updating a variety of websites using WordPress and adding regular content
Monitor and track campaign results
Organising and producing reports
Provide support to the team and all other admin tasks
Source data from already identified, trusted sources in secure manner
Blend data by combining data from various sources and formats to explore its relevance for business needs
Validate results of analysis using various techniques
Communicate results verbally, through reports and technical documentation
Store, manage and share data securely
Work with colleagues to understand the purpose and related process of different data requests to ensure requirements are fulfilled

Where you’ll work

UNIT 23

PRESIDENT BUILDINGS

SAVILE STREET EAST

SHEFFIELD

S4 7UQ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

SHEFFIELD COLLEGE, THE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Apprentice Standard Multi Channel Marketer Level 3 includes End Point Assessment
1 day per week at Sheffield College City Campus in term time

Knowledge content includes:

Module 1- BCS principles of coding exam
Module 2- BCS Marketing Principles
Module 3- Google IQ

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience
Friendly, Enthusiastic
Sociable

Other requirements

You will be working as part of a small team and in addition to managing social media channels and the website, you will produce a variety of reports and work closely with the managers responsible for both Adwords and SEO which will enable you to gain experience in these areas too. Other considerations: Computer Skills, working knowledge of Microsoft Office, particularly word and Excel Good level of written and verbal English Willing to follow instructions and learn with a positive attitude An interest in graphic design would be useful but not essential

About this company

We are DS Creative, a Sheffield-based company with over 10 years in the printing and design industry. We also offer web services - from designing your site to hosting and securing it.

https://dscreative.co.uk/contact-us/ (opens in new tab)

After this apprenticeship

Sustained employment for the committed candidate to progress with ongoing training to develop an exciting career in the marketing services within our company.

Ask a question

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