Digital Marketing Apprenticeship

Summary

The purpose of this role is to develop customer-focused marketing activities that drive demand for products and services, through awareness raising and perception building, generating results to the bottom line. The UK IT market was valued at $160.75b in 2023 growing to $248.32b by 2028. We are looking for a bright and enthusiastic candidate

Annual wage: £13,312 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday 9am - 5:30pm
40 hours a week
Possible start date: Sunday 10 November
Duration: 1 year
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

1. Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.

2. Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.

3. Use research data to inform marketing decisions, targeting, planning, delivery.

4. Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.

5. Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.

6. Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.

7. Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.

8. Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.

9. Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.

10. Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.

11. Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.

Where you’ll work

110-112 CHURCHILL ROAD

BICESTER

OX26 4XD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

REMIT GROUP LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Training will be remote based learning
Training will be conducted once per week for 12 months

Requirements

Essential qualifications

GCSE in:

English Language (grade c)
Mathematics (grade c)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Creative

About this company

The United Kingdom ICT market was valued at US$ 160.75 billion in 2023 and will grow at a compounded annual growth rate (CAGR) of 9.09% to reach a value of US$ 248.32 billion by 2028. We are looking for bright, enthusiastic candidates with a keen interest in Sales, Marketing and Digital Media. The purpose of this role is to develop customer focussed marketing activities that drive the demand for a products or services through awareness raising and/or perception building, generating results to the bottom line. As part of the Sales, Marketing and Procurement Team a multi-channel marketer will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company. In this role you will interacts with a wide range of internal stakeholders such as members of their own team, other departments such as sales, operations, finance and Engineering. You will also interact with external stakeholders such as clients/customers/prospects, suppliers, and leading manufacturers. As you develop your knowledge, you will have opportunities to obtain formal industry recognised qualifications. You will have further opportunities to put your newfound knowledge into practice on the real-life marketing of IT products and services, working alongside experienced teammates who are always on hand to help you. As an apprentice, approximately 20% of your time will be spent doing a mixture of formal training, coaching, and shadowing colleagues. The remainder of your time you’ll be ‘on-the-job’, working and making a real contribution to our business. You will need to balance demands, so being able to multi-task in a fun but intensive environment where issue prioritisation is a critical skill. A positive can-do attitude and the ability to integrate within the team in addition to using your initiative are essential.

http://www.atmostechnology.co.uk (opens in new tab)

After this apprenticeship

Full time employment

Ask a question

The contact for this apprenticeship is:

REMIT GROUP LIMITED

Lois Sharland

lois.sharland@remit.co.uk

The reference code for this apprenticeship is VAC1000280926.

Apply now

Closes in 6 days (Thursday 7 November at 11:59pm)

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