PPC Advertising & Media Apprentice

Summary

We are looking for Advertising & Media Apprentices to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands. The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry

Wage

£14,918.80 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course

Advertising and media executive (level 3)

Hours

Monday to Friday, 9.00am to 5.30pm or Monday to Friday, 9.30am to 6:00pm. We work a 9-day fortnight, meaning staff have every other Friday off!

37 hours 30 minutes a week

Start date

Monday 26 May 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Advertising & Media Apprentice

We are looking for Advertising & Media Apprentices to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands. The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry. We’re looking for an apprentice that is passionate about starting their career in the world of advertising and media.

What you’ll be doing:

Supporting the planning, execution and optimisation of Paid Search campaigns across platforms such as Google Ads and Microsoft Ads.
You’ll be trained in the latest best practices and tools to help drive performance for our clients.
Working closely with our wider online media team, you’ll help interpret client briefs and translate them into effective keyword strategies, ad copy and targeting tactics that align with campaign goals.
Using platforms like Google Ads and Google Analytics, you’ll monitor live campaigns and contribute to ongoing optimisation, analysing performance and making recommendations to improve delivery and results.
Assisting in the creation of regular campaign reports. Learning how to interpret data to tell a story about what’s working and where improvements can be made.
Supporting budget tracking and pacing to ensure campaigns deliver in full and within agreed spend limits. This includes checking bid strategies, adjusting budgets and identifying delivery risks.
Learning how to use tools like Google Keyword Planner, Similarweb and other research platforms to support audience targeting, competitor activity and planning strategies.
Taking ownership of tasks such as campaign setup, tracking implementation (UTM tagging), QA checks and post-campaign reconciliation, ensuring everything is accurate and on time.
Staying up to date with the latest search engine features, algorithm updates, ad formats and innovations in the paid search space – feeding in ideas to keep our campaigns cutting-edge.
Working with our clients’ data and our internal tracking tools to support deeper insight generation, audience segmentation and testing strategies.
Collaborating with key platform reps (Google, Microsoft, etc.) to gain insights, troubleshoot and access beta opportunities that could benefit our clients.
Building foundational knowledge of complementary digital channels such as Paid Social and Programmatic to help develop integrated cross-channel strategies.

Who you will be:

Most importantly, you will be eager and passionate about starting your career in advertising & media. It’s an awesome industry, lots of fun can be had but it does require hard work.
You will be a people-person. Great at building and maintaining relationships, with a massive willingness to learn from those around you, and when you do learn it, you share it with others!
You’ll ideally have achieved level 9-5 (A*-C) in maths & English GCSE. Further education (A-Levels) is beneficial.
An interest in maths, data and learning some coding is preferable.
You will have a keen eye for detail. We need to get things right for our clients, and there’s very little scope for error.

Where you’ll work

94 White Lion St
London
N1 9PF

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Advertising and media executive (level 3)

Equal to A level

Course contents

Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
Apply their understanding of creative and production techniques to help the idea appear in the correct format
Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
Help obtain the right data
Able to understand and report differences in ways competitor brands market themselves
Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
How to access the media metric data and report it accurately to the team regularly
Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
How to negotiate for long term relationships
Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words

Your training plan

Advertising & Media Executive Level 3 Standard

An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process - TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Analytical skills
Logical
Team working
Initiative

About this company

What’s Possible Group is the only harmonious marketing group exclusively for marketers at entrepreneurial brands. Growth is your number one business priority, but targets grow faster than budgets, and resource and time are always limited. You have to outsmart wealthier market leaders while navigating your own fast-moving business (which might acquire tomorrow while disrupting your category today). You need to deliver tangible results and demonstrate them with metrics and language your board understands.

https://whatspossiblegroup.com/ (opens in new tab)

Company benefits

Benefits We work a 9-day fortnight, meaning staff have every other Friday off! We’ve built a benefits package that invests in our employees’ long-term personal and professional growth and wellbeing. Up to £189 a month travel allowance

After this apprenticeship

Potential of a full time position is available for the right candidate upon successful completion of the apprenticeship.

Ask a question

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