Social Media manager Apprentice

Summary

We are seeking a passionate individual with an interest in the motor industry to join our team. The role involves capturing high-quality car images using a DSLR camera (RAW format for editing), creating walkaround videos with subtitles using relevant software, and managing our social media platforms to create content and run campaigns.

Wage

£13,741 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Check minimum wage rates (opens in new tab)

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday, 9.00am - 5.00pm

35 hours a week

Start date

Monday 5 May 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Capturing high-quality images of vehicles using a DSLR camera, ensuring professional and appealing visuals for advertisements
Moving cars within the showroom to position them for optimal lighting and angles to capture the best possible photos
Recording engaging walkaround videos with subtitles to showcase vehicle features, specifications, and selling points
Editing photos and videos using relevant software to enhance quality and add informative details
Managing social media platforms (TikTok, Instagram, Facebook, and Twitter) by creating engaging content, scheduling posts, and running promotional campaigns
Researching current social media trends to create fresh, engaging content that attracts potential buyers

Where you’ll work

Unit 1 Gowan House
Mandale Park Belmont Industrial Estate
Durham
DH1 1TH

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

CITY OF SUNDERLAND COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-channel Marketer Level 3 (A level) Apprenticeship Standard

Requirements

Essential qualifications

GCSE in:

English (grade GCSE grade 4-9)
Maths (grade GCSE grade 4-9)

Desirable qualifications

GCSE in:

IT/Media Studies (grade GCSE grade 4-9)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Creative
Non judgemental
Patience

Other requirements

•Marketing and Content Creator Role – The apprentice could develop into a dedicated content creation or marketing role, helping to manage the dealership’s online presence and campaigns. •Digital Marketing or Social Media Specialist – With further experience, the apprentice may expand their role to focus on digital strategies, content planning, and campaign management. •Photography and Videography Specialist – For those particularly skilled in visual content creation, there may be opportunities to specialise in this area. We are committed to supporting career growth, offering additional responsibilities and learning opportunities to help the apprentice excel in their chosen path.

About this company

Beep Beep Cars Ltd is a trusted and growing car dealership based in Durham, North East England. We specialise in offering a wide range of quality used vehicles, catering to customers seeking reliable and affordable cars. Our dedicated team takes pride in delivering excellent customer service, ensuring every vehicle is presented to the highest standard. We actively promote our cars through engaging digital content, combining professional photography and creative marketing to connect with potential buyers. At Beep Beep Cars Ltd, we value innovation, teamwork, and a positive working environment. Joining our team means becoming part of a supportive business where new ideas are encouraged, and every team member plays a vital role in our success.

http://www.beepbeepcars.co.uk (opens in new tab)

After this apprenticeship

A full-time position may be offered if the apprentice demonstrates strong skills and a positive attitude

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