Marketing and Digital Content Apprentice

Summary

Ausden Clark is looking for a friendly, creative, and outgoing apprentice to join our team. This apprenticeship offers an exciting opportunity to develop skills across social media, content creation, graphic design, and systems integration, supporting our various business needs.

Wage

£14,722.50 a year

Check minimum wage rates (opens in new tab)

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, 8am to 4.30pm with one hour lunch break

37 hours 30 minutes a week

Start date

Thursday 15 May 2025

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Create interesting adverts for Facebook, Instagram, LinkedIn, and X.
Develop engaging TikTok content, working closely with our driver, CoachDriverBinkx.
Make promotional videos to be shown in our reception area for customers.
Select and incorporate suitable music for promotional videos and social media.
Design posters and flyers for advertising and promotional campaigns.
Create graphics for various company promotions.
Update and maintain the company website to ensure all content is accurate and engaging.
Contribute ideas to improve website design and user experience.
Learn how to use our custom-built booking system and understand its coding.
Assist in creating new ways for our different software programs to communicate effectively with each other.
Work with our operations team to analyze current planning systems.
Help develop a new pricing system that considers fuel costs, wages, and other key factors to improve departmental efficiency

Where you’ll work

Transport House
4 Murrayfield Road
Leicester
LE3 1UW

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

EMA TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketer (Level 3) apprenticeship standard.

Requirements

Essential qualifications

GCSE in:

5 GCSE's including Maths and English (grade 5/C)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Patience

About this company

Established in 1982, Ausden Clark began its life as a maintenance garage on Barkby Road in Leicester, with a specialisation in truck maintenance and repair. Over the next 10 years, the garage business developed, becoming a reliable and strong establishment so much so that the garage was relocated to a larger site on Dysart Way. Although the garage was very much devoted to truck and car services, Paul Ausden-Clark began to notice how the coach industry was lacking in standards for its passengers leading to the creation of Ausden Clark Coach Hire, with the ethos to provide a high standard of travel across the board, above and beyond any other operator at the time.

https://ausdenclark.co.uk/ (opens in new tab)

After this apprenticeship

The right candidate could become a full time member of the team

Ask a question

The contact for this apprenticeship is: