Visitor and Business Engagement Apprentice Level 2

Summary

This role is perfect for someone with a friendly and welcoming personality who takes pride in Halifax and its community. You will be the first point of contact for visitors, providing information about the town, its history, and upcoming events, while also engaging with local businesses to ensure they feel supported.

Wage

£13,741 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Training course

Customer service practitioner (level 2)

Hours

4 days at 7.5 hours, 1 days at 5 hours. Days and shifts to be confirmed.

35 hours a week

Start date

Friday 30 May 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

As part of your apprenticeship, you will develop valuable customer service skills, gain hands-on experience in business engagement, and support BID-led events and campaigns.

Act as the first point of contact for visitors at the Discover Halifax Hub, providing a friendly and informative service.
Offer guidance on Halifax town centre, including its history, attractions, events, and businesses.
Maintain the Hub’s welcoming atmosphere by ensuring promotional materials are up to date and well presented.
Handle visitor queries in person, over the phone, and via email in a professional and helpful manner.
Interact with levy-paying businesses, providing them with information on BID initiatives and upcoming events.
Assist in distributing promotional materials and gathering feedback from businesses.

Where you’ll work

10 Square
Halifax
HX1 1RJ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

CALDERDALE COLLEGE

Your training course

Customer service practitioner (level 2)

Equal to GCSE

Course contents

Use a range of questioning skills, including listening and responding in a way that builds rapport, determines customer needs and expectations and achieves positive engagement and delivery.
Depending on your job role and work environment: Use appropriate verbal and non-verbal communication skills, along with summarising language during face-to-face communications; and/or
Depending on your job role and work environment: Use appropriate communication skills, along with reinforcement techniques (to confirm understanding) during non-facing customer interactions.
Depending on your job role and work environment: Use an appropriate ‘tone of voice’ in all communications, including written and digital, that reflect the organisation’s brand.
Provide clear explanations and offer options in order to help customers make choices that are mutually beneficial to both the customer and your organisation.
Be able to organise yourself, prioritise your own workload/activity and work to meet deadlines.
Demonstrate patience and calmness.
Show you understand the customer’s point of view.
Use appropriate sign-posting or resolution to meet your customers needs and manage expectations.
Maintain informative communication during service recovery.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Desirable qualifications

GCSE in:

Maths and English (grade Grade 4/C and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Team working
Initiative
Patience
willingness to learn

About this company

We are a Business Improvement District (BID), we are a non-profit organisation, set up and funded by businesses within the town centre, each year the businesses within the BID boundary pay a levy, which is usually around 1.9% of their business rates. This money is then used against 3 objectives, which are, Vibrant and Promoted, Welcoming and Safe, and A Place to Grow and Invest. There are over 300 BID’s in the UK, each working towards different objectives. We offer additional services or improvements beyond those offered by the local authority, aiming to enhance the area's economic and social environment. These are things like events, funding of Christmas lights, running of a tourist information centre, amongst many other things.

After this apprenticeship

Halifax BID operates on a five-year term, with our current term running until 2027. At the end of 2026, we will go to Ballot for renewal. Should we be successful, we plan to continue growing our team, and there may be an opportunity for the apprentice to stay on in a permanent role—dependent on performance and business needs.

Ask a question

The contact for this apprenticeship is:

CALDERDALE COLLEGE

Phoebe Brearley

Phoebe.brearley@calderdale.ac.uk

The reference code for this apprenticeship is VAC1000311081.

Apply now

Closes in 26 days (Wednesday 30 April 2025)

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After signing in, you’ll apply for this apprenticeship on the company's website.

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