Digital Heritage and Content Creator Apprentice

Summary

Escape Arts has developed grassroots creative heritage work celebrating people and place. We want to create a People’s Archive to tell the stories of our community, to ensure our participant’s work has a legacy and demonstrates the transformative power creative heritage has on individuals, supporting wellbeing and creating a sense of belonging.

Wage: £16,255 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Exact working days to be confirmed alongside job offer however, from April Saturday will be a confirmed working day
30 hours a week
Possible start date: Monday 24 March
Duration: 1 year 3 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Job Purpose: To develop the digital documentation and cataloguing process of Escape Arts heritage both past and present (including exhibitions, artefacts, oral histories and films) and support the development of a digital platform, the People’s Archive, an accessible, permanent home for local stories that can continue to be developed after the project has ended. Apprenticeships with Escape offer a unique opportunity to gain a wide range of transferable skills and a strong foundation of experience working within the cultural, heritage and media sectors. Apprenticeships are delivered with Creative Alliance, a Birmingham based training provider, who provide 36 training workshops to gain the Level 3 Content Creator standard. Workshops are delivered either online or at their training centre in Birmingham. One day a week of the role will be dedicated to working on coursework for the apprenticeship standard. Creative Alliance provides a Learning & Development Coach who will work with the apprentice and Escape Arts to tailor on the job work to coursework for the apprenticeship standard.

Key Tasks & Responsibilities:

To work with the Heritage Programme Coordinator to support volunteers at the weekly Heritage Hub, including capturing oral histories and arranging digital training on oral history recording where needed
Work with Web Developer to create a platform for the People’s Archive and its content, ensuring that content is accessible and can be added to for years to come
Work with Heritage Champion Volunteers to create a digital record/catalogue of Escape Arts heritage
Develop a campaign to engage the local community with the People’s Archive and work with the Digital Media Coordinator to promote this locally
Digitally capture social history, local stories and heritage using different forms of media, such as through film, oral history and podcast recording
Work with Escape’s Digital Media Coordinator to curate digital promotional material for the People’s Archive project
Assist the Digital Media Coordinator with social media promotion for the People’s Archive, including creating social media posts and promotional posters
Prepare content and copy about the People’s Archive for the Escape website, including a People’s Archive page and monthly blog posts and newsletter features capturing the project as it progresses.
Support Graphic Designer with the preparation of digital content for exhibitions showcasing local people and local stories
Support and host Escape Arts heritage exhibitions and events when open to the public, promoting the local heritage and culture of Stratford-upon-Avon and the richness of local stories to visitors
Work with the Heritage Programme Coordinator to develop effective procedures for digital data back-up and recovery
Any other tasks as required by apprenticeship provider Creative Alliance as evidence for the qualification

Other Duties:

To work in a flexible manner to meet the needs of the Charity
To undertake Escape Arts training as required, including First Aid, Mental Health First Aid and Safeguarding training as required and complete a DBS check
To attend regular meetings and supervisions with your Line Manager as required
Be aware of and adhere to the Escape Arts policies and procedures (training to be delivered as part of the induction)
Observe procedures and codes of conduct as defined
Such other duties and responsibilities as may be required within the context of a post of this nature

Where you’ll work

32 Sheep Street

Stratford-Upon-Avon

CV37 6EE

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

Training to be provided:
Content Creator
Level 3 Standard

Apprentices learn the skills they need on the job with the guidance of a development coach who is an expert from industry. You will finish your apprenticeship with a recognised qualification, valuable industry experience and the opportunity for continued career progression.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Brand & Brand Awareness

• Content Planning & Pitching

• Content Development

• Principles of Graphic Design

• Image Editing & Manipulation

• Illustration & Vectors

• Video Capture & Editing

• Desktop Publishing

• Web Design & User Experience

• Coding

• SEO & Blog Writing

• Budgeting

• Content Distribution & social media

• Analytics & Feedback

For a full overview of the Content Creator Apprenticeship standard please see: https://www.instituteforapprenticeships.org/apprenticeship-standards/content-creator-v1-1

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Team working
Creative
Initiative

Other requirements

From April one of your working days will be a saturday.

About this company

Stratford-upon-Avon has an expansive cultural history centred around Shakespeare but no formal archive celebrating the richness of local people’s stories. Escape Arts will address this by creating a People’s Archive: a social history of Stratford-upon-Avon embedded in community celebration and civic pride. For 27 years, Escape has developed grassroots creative heritage work celebrating people and place. We want to create a People’s Archive to tell the stories of our community, to ensure our participant's work has a legacy and demonstrates the transformative power creative heritage has on individuals, supporting wellbeing and creating a sense of belonging. The People’s Archive will research, archive, digitally capture and exhibit the social and local history of Stratford-upon-Avon over three years, creating a digital platform of local stories that can continue to be developed by Escape, local individuals and community groups after the project has ended to ensure legacy. The project and this post are supported by The National Lottery Heritage Fund, thanks to National Lottery players.

https://www.escapearts.org.uk/ (opens in new tab)

After this apprenticeship

Following the successful completion of the apprenticeship, there will be an opportunity for this role to continue and progress to Digital Heritage Officer for 21 hours per week.

Ask a question

The contact for this apprenticeship is: