Marketing Assistant Apprentice

Summary

To support the Sales and Marketing Manager with customer focussed marketing activities that drive the demand for programmes/holidays at Mount Cook through awareness raising and/or perception building to ultimately generate bookings at Mount Cook. The role will also support day to day management of enquiries and bookings.

Wage: £13,312 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday Shifts to be confirmed
40 hours a week
Possible start date: Friday 14 March
Duration: 1 year 5 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Support and training will be provided on all duties.

Work with the Marketing Manager to execute marketing campaigns
Write blogs and send monthly e-newsletters
Assist answering queries via email and phone calls from customers
Create and upload social media content in accordance with social media strategy
Update and maintain online listings
Assist generally with sales and bookings
Administrative tasks and data entry
General additional ad-hoc clerical and administrative duties

Where you’ll work

Porter Ln, Middleton

Matlock

DE4 4LS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

EMA TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketer Level 3.

Face to face training sessions will be delivered from the state-of-the-art EMA training hub on Siddals Road, central Derby.

The 3 core knowledge units are as follows:

Fundamentals of Marketing
Content Marketing
Marketing Campaign Fundamentals

In addition to the modules above, you will also study towards the Google Analytics vendor qualification.

Further support will be provided to you through your Digital Coach/Mentor via onsite visits and remote communication.

Requirements

Essential qualifications

GCSE in:

5 GCSE's including Maths and English (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Creative
Initiative

Other requirements

A passion for the Mount Cook mission in essential for anyone applying for this role. Mount Cook's mission is to provide access to the outdoors for all, especially those who might not otherwise have the opportunity.

About this company

Mount Cook is a not-for-profit outdoor activity centre based near Matlock on the outskirts of the Peak District. We are independently owned, and work with a wide variety of groups including schools, apprentices, corporate team building, charity retreats and many more. We have a highly trained team of passionate staff who will look after you from initial enquiry until when you leave our centre. Our activities are designed to make memories and develop key skills through hands on outdoor learning.

https://www.mountcook.uk/ (opens in new tab)

After this apprenticeship

Opportunity to stay as full time member of the team upon completing the level 3 programme

Ask a question

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