Digital Marketing Apprenticeship

Summary

Utopia ITS, a cutting-edge technology solutions company, is offering an exciting opportunity for an ambitious Multi-Channel Marketer Apprentice. This role is perfect for a self-starter with a passion for creativity, communication, and problem-solving who’s ready to build a solid foundation in marketing.

Wage

£14,700 a year

Minimum wage rates (opens in new tab)

£14,700 - £18,000 per annum

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday (07:30am - 4.00pm, 8:30am - 5.00pm, 9.00am - 5:30pm with a 1 hour break).

37 hours 30 minutes a week

Possible start date

Tuesday 4 March

Duration

1 year 3 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assist the Leadership and sales team in executing digital campaigns and initiatives.
Setting up and maintaining the organisation's social media accounts, ensuring consistent brand image and tone.
Set up and utilise Google Analytics to track website performance and provide insightful reports.
Helping in every stage of the rebrand
Conduct thorough market and competitor research, keeping abreast of industry trends and insights.
Coordinate and update monthly competitor monitoring across various channels including keywords, social media, website, and webinars.
Improve the company's website, user experience, and features like blogs and chatboxes.
Email campaigns
Events - create materials like marketing banners, leaflets, business cards, and point-of-sale displays
Paid per ad campaigns

Where you’ll work

Utopia Global IT Solutions, Hartham Park, Hartham Lane

SN13 0RP

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

As a Multi-Channel Marketer apprentice, you will work under the guidance of your marketing team to support the planning, creation and evaluation of marketing campaigns across various digital channels and social media platforms.

Your role will primarily consist of creating online and offline marketing strategies, targeted campaigns, and written and visual content designed to support customers down the marketing funnel, increase brand authority, and drive revenue.

Throughout your time as a Multi-Channel Marketer apprentice, you will develop critical skills in content creation, search engine optimisation, social media management, and web design, and learn to utilise the industry’s most used analytical tool – Google Analytics 4.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Eager to learn
Passion for tech

About this company

Utopia is an independently owned IT service company that deliver approved multi-vendor break-fix maintenance, IT resource and a range of professional IT services for server storage and network environments covering 100+ countries.

Company benefits

- 3 days in the office 2 days WFH -20 days annual leave plus UK bank holidays -Company pension

After this apprenticeship

This apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Digital Marketer.

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Katie Allan

katie.allan@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000300392.

Apply now

Closes in 8 days (Monday 3 March)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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