Social Media & Marketing Apprentice

Summary

In this role, you will be driving the business forward with your marketing and social media skills, from creating customer reviews, social media posts, assisting in events to having hands on work with the companies website, analysing results or making changes to the features. This role is perfect if you have skills which you are looking to develop.

Wage: £17,992 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday Shifts to be confirmed
40 hours a week
Possible start date: Monday 3 March
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Social Media Management

Assist in creating and scheduling content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn). To grow into being fully responsible for this
Monitor social media channels for engagement and respond to comments and messages in a timely manner
Conduct research on industry trends and competitor activities to inform social media strategies

Marketing Support

Help design and implement marketing campaigns, both online and offline
Assist in the creation of promotional materials and content for newsletters, blogs, and email marketing
Analyse marketing data and report on campaign performance metrics

Website Upkeep

Assist in updating website content, ensuring it is current, relevant, and optimised for user experience
Collaborate with the team on website design and functionality improvements
Perform regular audits to identify areas for enhancement and troubleshoot issues

Search Engine Optimization (SEO)

Support the optimization of website content to improve search engine rankings and visibility
Conduct keyword research and analysis to identify opportunities for content development
Assist in monitoring SEO performance using tools like Google Analytics and Search Console

Qualifications/ Personal traits

Passion for digital marketing and social media
Basic knowledge of social media platforms and their functionalities
Familiarity with website content management systems (e.g., WordPress) is a plus but not necessary
Understanding of SEO principles and best practices is desirable but not necessary
Strong written and verbal communication skills
Ability to work collaboratively in a team environment
Eagerness to learn and take on a new challenge to develop the role within a growing business

Where you’ll work

Elgar Business Centre

Moseley Road, Hallow

Worcester

WR2 6NJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi Channel Marketer Level 3 Apprenticeship Standard:

The successful candidate will undertake a fifteen-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.

You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of the programme will be assessed via an external assessment body.

This is a Level 3 qualification.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Team working
Creative

Other requirements

Experience is key and must have a driving licence due to location and visiting customer homes.

About this company

Our business was started by two friends who have known each other for 15 years. Lisa with 25 years’ experience in the kitchen industry and Carl with 35 years’ experience in business. We came together and created Elgar Kitchens Ltd. From the onset the vision was to build a kitchen brand which was not only aspirational but affordable. Our ethos was to create an environment where the client never feels under pressure to make a decision, the decisions are made with our guidance and advice but at the clients leisure, our sales approach is a journey rather than transactional. We work with our clients to achieve the dream kitchen at a budget they are comfortable with. We’re different from our main competitors due to the overwhelming desire to make sure every customer gets great quality, great service, and a great kitchen, at the price they can afford, and is within the budget they want to spend. Moreover, we adopted a team approach to the business from day one, with everybody focusing on the single goal of delivering a first class kitchen experience. The same vision is adopted by the warehouse team, accounts, sales, cleaners, and management.

After this apprenticeship

Complete Level 3 then progress to degree level once completed

Ask a question

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