Digital Marketing Apprentice

Summary

Join our innovative marketing team as a Digital Marketing Apprentice! You’ll assist in PPC campaign management, keyword research, and content creation while learning industry-leading skills. Perfect for a self-starter eager to grow in digital marketing. Full training provided.

Wage: £12,480 to £22,308 a year
Minimum wage rates (opens in new tab)
Training course: Advertising and media executive (level 3)
Hours: Monday to Friday 9am to 5.30pm
37 hours 30 minutes a week
Possible start date: Friday 21 February
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assist in PPC Campaign Setup: Conduct keyword research, write ad copy, and configure campaign settings in Google Ads or similar platforms.
Monitor and Optimize Campaigns: Analyze campaign performance metrics such as click-through rates (CTR) and conversions, making recommendations for improvement.
Content Creation for Campaigns: Design engaging ad visuals, draft social media posts, and prepare promotional materials aligned with campaign goals.
Coordinate with Team Members: Participate in planning meetings, take notes on client objectives, and ensure campaigns meet their specific requirements.
Track Budgets and Results: Update campaign spreadsheets, track spending against budget, and report performance outcomes to the team.
Learn and Apply Best Practices: Stay updated on digital marketing trends and apply learning to optimize campaigns effectively.

Where you’ll work

BLISWORTH HILL FARM

STOKE ROAD

BLISWORTH

NORTHAMPTON

NN7 3DB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BAUER RADIO LIMITED

Your training course

Advertising and media executive (level 3)

Equal to A level

Course contents

Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
Apply their understanding of creative and production techniques to help the idea appear in the correct format
Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
Help obtain the right data
Able to understand and report differences in ways competitor brands market themselves
Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
How to access the media metric data and report it accurately to the team regularly
Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
How to negotiate for long term relationships
Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Customer care skills
Creative
Initiative

About this company

We are a forward-thinking marketing agency specializing in digital advertising and campaign management, with a core focus on pay-per-click (PPC) campaigns, content creation, and innovative solutions for businesses. With expertise in the automotive industry, we’ve developed cutting-edge tools and strategies to help our clients achieve measurable results and scale their businesses effectively. Our Mission To simplify digital marketing for businesses by combining advanced tools, tailored strategies, and human creativity, enabling them to grow their online presence, reach new customers, and improve ROI. What We Do PPC Campaign Management: Designing, launching, and optimizing highly targeted Google Ads and social media campaigns. Content Creation: Developing impactful, keyword-rich content to support advertising and SEO goals. Training & Upskilling: Providing expert training sessions to empower businesses to write better product descriptions and manage campaigns effectively. Custom Software Solutions: Offering innovative tools to streamline campaign creation and improve ad performance. Our Values Innovation: We embrace new technologies to stay ahead of industry trends. Collaboration: Working closely with our clients to understand their goals and deliver personalized strategies. Transparency: Clear communication and honest reporting are at the heart of our client relationships. Growth: Supporting the development of our clients, team members, and the wider business community. Why Join Us?

http://www.armchairmarketing.co.uk (opens in new tab)

Company benefits

On site gym On site free office parking Cafe on site Award winning team

After this apprenticeship

Immediate Career Steps

Digital Marketing Executive: Manage your own PPC campaigns, content strategies, or social media accounts.

Develop expertise in advanced campaign optimization techniques.
PPC Specialist/Analyst:

Focus specifically on paid advertising strategies, managing larger budgets and advanced tools like Google Ads, Meta Ads Manager, or programmatic platforms.

Content Marketing Specialist:

Work on creating and managing high-quality, targeted content for campaigns, SEO, and brand storytelling.

2. Mid-Level Roles (2–5 Years)
Marketing Manager:

Oversee a team managing multiple campaigns across different channels, focusing on strategy, planning, and performance.
Campaign Strategist:

Develop overarching campaign strategies for businesses, ensuring alignment with broader marketing goals.
SEO or Analytics Specialist:

Transition into data-driven roles focusing on search engine optimization or marketing analytics, using tools like Google Analytics, SEMrush, and Ahrefs.

3. Long-Term Opportunities (5+ Years)
Head of Digital Marketing:

Lead the digital marketing department, setting the vision for campaigns, tools, and teams.
Marketing Consultant:

Use your experience to advise other businesses or agencies on optimizing their marketing efforts.
Entrepreneur or Agency Founder:

Start your own marketing agency or freelance as a digital marketing expert.

Ask a question

The contact for this apprenticeship is: