Marketing Apprentice

Summary

The Marketing Apprentice will be integral to our marketing efforts, focusing on content creation, social media management, and email campaigns. This hands-on role is perfect for someone with a passion for creativity, a keen eye for photography and videography and is flexible to work between our venues.

Wage: £17,000 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Mon to Fri 9am to 5pm.
37 hours a week
Possible start date: Monday 3 March
Duration: 1 year 4 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Capture high-quality photographs and videos showcasing the unique character of our properties, events, and guest experiences
Edit and enhance images and videos to align with brand standards
Create engaging visual content using tools such as Canva or
Adobe Creative Suite
Social Media Management
Plan, create, and schedule captivating posts for all social media accounts.
Monitor audience engagement and respond to interactions to build an online community
Track and analyse social media performance to help optimise future campaigns
Design and send email campaigns using Mailchimp
Manage and maintain mailing lists
Monitor and report on the performance of email campaigns

Where you’ll work

PECKFORTON CASTLE

STONE HOUSE LANE

PECKFORTON

TARPORLEY

CW6 9TN

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

NOWSKILLS LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.
Interpret the aims of the brief.
Research ideas and concepts to meet the brief.
Evaluate brand requirements and brand guidelines.
Prepare a mood board or other visual aid for the content to be created.
Present ideas, pitches and proposals for creative content to be further developed.
Storyboard and outline script their ideas for content to be developed.
Interpret data, consider its integrity and use it to inform content.
Develop accessible written content for different platforms and devices.
Apply best practice and inclusive language when creating content.
Write and edit copy or scripts for use on different channels and platforms.
Create or capture visuals and audio using standard packages and equipment.
Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
Identify and recommend the platform/s or channel/s to use for the media campaign.
Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
Monitor user experience to ensure content is focused on maximising engagement.
Analyse the differences between audiences using audience segmentation techniques and data.
Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
Use continuing professional development planning to support own current and future training and development needs.
Operate effectively within the production workflow to meet production timelines.

Your training plan

Training schedule has yet to be agreed. Details will be made available at a later date.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Problem solving skills
Presentation skills
Creative
Initiative

About this company

The Boutique Hotels Group is a collection of unique properties, including Peckforton Castle, Nunsmere Hall, and Inglewood Manor. Each venue is steeped in character and provides exceptional experiences for our guests. As we continue to grow and enhance our brand, we’re seeking a creative and enthusiastic Marketing Apprentice to join our the team.

After this apprenticeship

Upon successful completion, the candidate may be offered a full-time role within the Marketing Team.

Ask a question

The contact for this apprenticeship is:

NOWSKILLS LIMITED

The reference code for this apprenticeship is VAC1000297664.

Apply now

Closes in 29 days (Friday 28 February)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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