Marketing Apprentice

Summary

Support customer focussed marketing activities that drive the demand for a product or service. Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations.

Annual wage: £12,646.40 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Thursday, 8.00am - 4.30pm and Friday, 8.00am - 1.30pm.
38 hours a week
Possible start date: Wednesday 18 December
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation
Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns
Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms
Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals
Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness

Day to day responsibilities will revolve around the tactical execution of marketing strategy, this will include:

Creation and scheduling of social media posts
Listening to social activity and responding across channels
Research tasks (for campaign-based activity)
Use of social scheduling tools and Content Management Systems to administrate websites, including: improving Search Engine Optimisation (SEO)
Creating and planning marketing content and campaigns
Management and reporting on performance of digital marketing channels using analytics tools
There will be the opportunity to initiate and create copy for omnichannel campaigns and to design email campaigns using our Customer Relationship Management system and mass mailing software
Provide general admin support to the team as and when required
Assist with the copywriting of blogs and news updates for publication on the website, online channels and intranet

Where you’ll work

THORNTON SCIENCE PARK

POOL LANE

INCE

CHESTER

CH2 4NU

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CHESHIRE COLLEGE SOUTH AND WEST

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The candidate will follow a Level 3 Standard Apprenticeship programme and study towards a full Level 3 Multi Channel Marketer This training will be structured and delivered by Cheshire College – South & West
If the candidate does not hold GCSE grades A-C (9-4) or equivalent, they will be required to complete a Level 2 Functional Skill in the relevant subject

Requirements

Desirable qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Administrative skills
Team working
Creative

About this company

Altimex is an award-winning company and industry acclaimed expert’s with over 25 years’ experience providing a broad range of Electronics Manufacturing, Fibre Optic solutions and LED Lighting Solutions to a diverse customer base. We are an independently owned business. We are a quality focussed business that puts a positive, diverse company culture at the forefront of our ethos. We are proud to say that our values have never wavered from our original vision of what a great business should look like, one that puts their employees and customers first.

After this apprenticeship

Potential for full time role upon successful completion of apprenticeship

Ask a question

The contact for this apprenticeship is:

CHESHIRE COLLEGE SOUTH AND WEST

Stephanie Robyn - Cheshire College South and West

stephanie.robyn@ccsw.ac.uk

The reference code for this apprenticeship is VAC1000288467.

Apply now

Closes in 13 days (Wednesday 4 December at 11:59pm)

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