Social Media Marketing Apprentice

Summary

We are seeking an apprentice to join our marketing team. This role is perfect for someone with a passion for social media, creativity, and storytelling. You will play a key role in capturing the essence of Leeds through engaging visuals and videos, where full training will be given.

Wage

£16,000 a year

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Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 9am- 5pm (Early finish on Fridays)

35 hours a week

Start date

Monday 2 June 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Capture stunning visuals and footage showcasing the diverse attractions, events, and culture of Leeds
Assist in planning and executing content shoots, ensuring high-quality production standards
Edit and curate content to craft compelling narratives that resonate with our audience
Stay up-to-date with social media trends and TikTok features to optimize our content strategy
Engage with our community, responding to comments and fostering a positive online presence
Contribute ideas and insights to refine our content strategy and storytelling techniques
Assist with the broader marketing efforts of our supporting businesses (Off The Shelf and Logical Resources FMCG)

Where you’ll work

The Tannery
91 Kirkstall Road
Leeds
LS3 1HS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

QA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

Why choose our Multi-Channel Marketer apprenticeship?

QA’s Multi-Channel Marketer Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced marketing roles.

It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent. QA designed our workplace learning programmes to help organisations and individuals build in-demand marketing capabilities across channels, both by finding and developing new talent and through the upskilling of existing teams.

QA’s Multi-Channel Marketer Level 3 apprenticeship programme enables the apprentice to:

Learn the necessary skills to enhance business performance in the marketplace
Develop knowledge, skills and behaviours aligned to the Mutli-Channel Marketer apprenticeship standard, being able to apply them in context

Gain the following qualifications upon successful completion of the programme:

Level 3 Multi-Channel Marketer apprenticeship standard

Tools and technologies learned:

Apprentices will learn to use Google Analytics, SurveyMonkey, WordPress, Hootsuite, Mailchimp, Canva, Powtoon, Moz, W3Schools, JDoodle and all the major social media networks.

Requirements

Essential qualifications

GCSE in:

3 of any subject (grade 4+ (A* - C))
Maths & English (grade 3+ (D or above))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail

Other requirements

Important Information: Our apprenticeships are the perfect way to gain new skills, earn while you learn, and launch yourself into an exciting future. With over 30,000 successful apprenticeship graduates, we're a top 50 training provider, dedicated to helping you succeed. Apply now!

About this company

Logical Resources is your gateway to discovering the best that Leeds has to offer! We showcase the vibrant culture, events, and hidden gems of the city. As part of our dynamic team, you’ll have the chance to create engaging content that highlights the pulse of Leeds and connect with a growing online community.

Company benefits

• Mentorship from experience professionals in the digital marketing industry. • Hybrid working (Wednesdays work from home). • Regular social events. • Annual company trip (This year was Marbella).

After this apprenticeship

90% of QA Apprentices secure permanent employment after finishing their apprenticeship
Additionally, there may be opportunities to undertake further apprenticeship training as many of our programs offer on-going development tracks

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