Digital Marketing Apprenticeship

Summary

PKF Cooper are looking for a motivated and enthusiastic Marketing Apprentice to join their growing team. This is a great opportunity to earn a nationally recognised qualification whilst gaining practical and in depth experience of the marketing and events industry.

Wage

£15,016 a year

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Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, shifts to be confirmed.

37 hours 30 minutes a week

Start date

Tuesday 20 May 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Creating engaging content for TikTok, LinkedIn, Instagram, Facebook and X (Twitter), including videos and graphics
Producing a range of written content, including website articles, press releases, webpages, advertisements and content for our internal magazine
Designing branded documents, including flyers, brochures and posters, ensuring brand consistency across all our marketing materials
Building effective email marketing campaigns
Assisting with organising and delivering our events, ranging from fun internal events and team socials to practical seminars and webinar
Monitoring the performance of our content across different digital channels
Conducting market research and analysing data to identify trends and opportunities to improve future marketing activity

Where you’ll work

2 Lace Market Square
Nottingham
NG1 1PB

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Full training and support will be provided by your workplace mentor and from the Baltic team.

Requirements

Essential qualifications

GCSE in:

English (grade 6)
Maths (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Customer care skills
Presentation skills
Administrative skills
Team working
Creative

About this company

PKF Smith Cooper, a leading firm of accountants and business advisors in the Midlands, is renowned for its client-centric approach and commitment to excellence. The firm delivers a full suite of audit, tax, accountancy, and advisory services, combining local insight with the global reach of the PKF International network.

Company benefits

25 days annual leave plus bank holidays Birthday off! Kudos Reward Scheme Regular social events and annual, company-wide away days. Bonus referral scheme Discounts on a huge variety of retailers through the PKF Smith Cooper Rewards Scheme.

After this apprenticeship

Possible progression upon compeletion of the apprenticeship.

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Lauren Morton

lauren.morton@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000315637.

Apply now

Closes in 18 days (Wednesday 14 May 2025)

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