Digital Marketing Apprentice

Summary

You will be working directly alongside our Head of Fundraising and Fundraising team and will need to fit into a vibrant, fast paced and varied environment. The foundations of our culture are built on tenacity, compassion, and accountability, so you will be asked to support this by taking a hands-on approach to the role by leading and developing.

Wage

£15,000 a year

Check minimum wage rates (opens in new tab)

15,000.00-£17,000.00

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, 9.00am to 5.00pm.

37 hours 30 minutes a week

Start date

Saturday 17 May 2025

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

We are looking for someone who:

Can create compelling communications showcasing our programmes and driving the agenda for young carers forward
Can provide an input into the shaping and embedding of MYTIME’s
external messaging
Can produce accessible and well-written marketing materials for our programmes and events
Is a strong and effective communicator using a variety of digital media and excellent oral communication skills with the ability to communicate effectively with a wide range of stakeholders
Can support formal and informal engagement with MYTIME’s supporters and internal team
Is an enthusiastic self-starter with a commitment to open and transparent communication with a wide range of stakeholders

Core competencies:

Able to create impactful content and campaigns utilising multiple channels and platforms including managing profiles on Instagram, Facebook, TikTok and LinkedIn
Qualitative research, including conducting interviews, developing case studies and drawing insights from talking to stakeholders;
Excellent written communication skills with the ability to write accurate, engaging, and sharp copy with a flair for storytelling for a range of different channels;
Good organisational, planning, and project management skills and the ability to work to tight deadlines;
Working knowledge of Microsoft Office (Word, PowerPoint, Excel, Outlook).
An understanding of Meta Business Suite for Scheduling Purposes
An understanding or willingness to learn MailChimp
An understanding or willingness to learn Adobe Products

The role:

Develop MYTIME’s ‘voice’ so that it is in line with company branding and values, and oversee the creation and publication of marketing and communications collateral (to include website copy and social media material)
Write and deliver a quarterly external newsletter;
Write and deliver monthly SEO-optimised blog posts;
Liaise with our external PR agency and manage press opportunities in order to secure story placement on a national and global level;
Maintain and continually work to improve and update our website, and generate increased footfall to it;
Produce and design compelling imagery to include graphics, photographs and videos, working with outside suppliers where necessary;
Work collaboratively with the fundraising team to promote fundraising campaigns and events, to recruit new supporters, to grow our network, and to keep our community engaged;
Work collaboratively with the Head of Programmes to carry out and capture service-user interviews and case studies, and to produce and publish impact reports and research;
Represent MYTIME at trade, media, press or customer-focused events;
Work with Head of Fundraising to produce the automated communications and marketing to support our fundraising.

General responsibilities:

Help to foster and enhance strong links with organisations which will develop opportunities for MYTIME
Attend some external events as a representative of the organisation, and to act as an ambassador of MYTIME to stakeholders
Participate in training and other learning activities as required, undertaking training as required to support the functions of the post and to enhance personal development.

Where you’ll work

Harewood Avenue
Bournemouth
BH7 6NY

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

JUST IT TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketer Level 3 Apprenticeship Standard:

You will receive full training and support from the Just IT Apprenticeship team to increase your skills
Your training will include gaining an internationally recognised level 3 qualification

Requirements

Essential qualifications

GCSE in:

English (grade 4/C and above)
Math (grade 4/C and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Patience

About this company

MYTIME Young Carers is fighting to level the playing field for young carers. Young carers have been hidden in society for too long, with the vast majority juggling a huge amount of responsibility unsupported. At MYTIME we recognise and celebrate the incredible young people who do so much to support those that they care for. We believe that young carers should have access to the support, the friendships, and the opportunities every child deserves.

http://www.mytimeyoungcarers.org (opens in new tab)

After this apprenticeship

Potential full time role for the right candidate after completion of the apprenticeship.

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