Multichannel Marketing Apprentice (36129)

Summary

Waterhouse’s Quality Food are looking for someone who can take a well established small family business in a local community to gain greater customer count and sales via multichannel marketing.

Wage

£14,918.80 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

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Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday, 9.00am - 5.00pm, occasional weekend work

37 hours 30 minutes a week

Start date

Monday 12 May 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

A normal day would include:

Marketing:

Promote the business, brands and services through multichannels
Create, analyse and maintain a marketing calendar for the year ahead with line manager and implement this
Work marketing ideas and implementation within a budget
Create content for social media scheduled daily on all platforms used
Maintain social media presence and grow the ‘followers’ on Instagram and facebook
Create and maintain presence and ‘followers’ on linked in, tik tok and any other social media platforms that may arise right for the business
Support eventing in and outside of the shop to grow customers, this will include market stalls, corporate events, wellness events etc

Website management:

Manage all aspects of the business website. Including and not exclusive to:

Product management on the website ensuring everything we sell is on there: pricing, images, availability, description, information
Data capture through CRM
Email marketing
Data analysis
Competitor research
Make and keep good stakeholder relationships
Customer service
Manage deliveries and packaging
Manage seo
Keep up to date and in line with GDPR, cyber security, trading laws, and copyright law

Other platforms:

Manage and grow Deliveroo, uber eats, just eat
This includes products on there- descriptions, images, availability

The overall business:

You must also have general and good knowledge of all product and service offerings across the store and be able to support if needed other aspects of the business from time to time to cover holidays or sickness
Be available 5 days per week, 9-5pm including weekends for eventing which will be discussed and agreed as required

How you will be supported;

Full training and support will be provided by The Growth Company to help you achieve your apprenticeship and reach your full potential in your role

What will happen next:

New applicants to The Growth Company who meet any basic entry requirements of the role will be contacted within two working days to be invited to meet a member of our team

You will then have the opportunity to find out:

More about this vacancy and any others you are suitable for, any training you need to complete and what the next steps will be

How you could get there:

If you would be catching public transport for this role, visit the Journey Planner on www.tfgm.com to see how you would get there and how long it would take

Where you’ll work

4-6 MELLOR ROAD
CHEADLE HULME
CHEADLE
SK8 5AU

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

THE GROWTH COMPANY LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-channel Marketer Level 3 Apprenticeship Standard

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Team working
Creative
Initiative
Motivated
Flexible
Confident
Adaptable

About this company

Waterhouse’s Quality Food established in 1921 by John Waterhouse who had a vision to provide the community he loved with the finest quality Fruit and Vegetables. Now 100 years later and onto the 3rd generation family, we are experts in fresh Fruit and Veg and so much more. Peter Waterhouse (proprietor) hand picks his produce from Smithfield market in Manchester daily, as he has done for 50 years. There he has cultivated strong relationships with suppliers and become renowned for his high expectations of quality which is never compromised. Having evolved throughout the years, we are now proud to state that we are 95% single-use plastic free. We care about our planet and encourage a plastic-free, zero-waste lifestyle. Our Fresh and Natural produce is sold by weight and units (very limited pre-packed packaging); and we house an array of refill stations dispensing Household goods, Personal Care, and Dried foods. We are a destination for Free-From products carrying an extensive range of Chilled, Frozen and Cupboard food that caters for the lifestyles of Vegan, Vegetarian, Gluten Free and Dairy free.

After this apprenticeship

Possible progression within the company and progression onto the next level apprenticeship

Ask a question

The contact for this apprenticeship is:

THE GROWTH COMPANY LIMITED

The reference code for this apprenticeship is VAC1000308091.

Apply now

Closes in 8 days (Friday 2 May 2025)

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