Marketing Apprentice

Summary

As a Marketing Apprentice, you will work closely with our Marketing Manager to support various initiatives aimed at promoting our training programmes and services for all our offices. This role offers a unique opportunity to gain hands-on experience in marketing while receiving training and mentorship from experienced colleagues.

Wage: £14,918.80 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9.00am to 5.00pm (occasional weekend or evening work for events but agreed in advance) .
38 hours a week
Possible start date: Tuesday 1 April
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

We are seeking a dynamic and enthusiastic Marketing Apprentice to join our team.

Assist in the creation and implementation of marketing campaigns to drive awareness and enrolment in our training programs.
Support the development of marketing materials, including brochures, flyers, digital content, and social media posts.
Coordinate with internal teams to gather information and insights for marketing collateral and campaigns.
Assist in managing social media accounts and engaging with our online community to build brand awareness and drive engagement.
Conduct market research and analysis to identify trends, opportunities, and competitive insights.
Assist with the organisation and execution of marketing events, workshops, and webinars.
Help maintain and update our website content to ensure accuracy and relevance.
Support email marketing efforts, including list management, content creation, and campaign execution.
Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimisation.
Participate in training sessions and workshops to develop skills and knowledge in marketing techniques and strategies.
Support the work of the wider organisation and plan activities accordingly.
Adhere to customer service standards to ensure all customers are receiving a consistent service.
Any other reasonable request or duties commensurate to the post.

Where you’ll work

52 St. Mary Street

Weymouth

Dorset

DT4 8BJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BOURNEMOUTH AND POOLE COLLEGE, THE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Attendance at Bournemouth and Poole College 1 day per week to complete Multi-channel Marketer Apprenticeship Standard - Level 3.
Level 3 Multi-Channel Marketer Apprenticeship Standard https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer-v1-0

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)
Minimum of 4 GCSEs (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Administrative skills
Analytical skills
Attention to detail
Communication skills
Creative
Initiative
IT skills
Logical
Non judgemental
Organisation skills
Presentation skills
Problem solving skills
Team working

Other requirements

You will also be required to apply for and attend an academic interview at Bournemouth and Poole College. https://www.thecollege.co.uk/courses/multi-channel-marketer-apprenticeship-level-3

About this company

Whitehead-Ross Education and Consulting is an education and social welfare organisation. Founded in 2012, we deliver a variety of high-quality skills-related programmes and social services provision. Our programmes include support for unemployed individuals to retrain and secure jobs, vocational training programmes, adult education, and social services provision such as support for families who have children with disabilities and parenting support. With a workforce of 128 staff, between 1st August 2023 and 30th July 2024, we supported a total of 5,344 participants across our programmes in Cornwall, Dorset, South Wales, Sussex, Wiltshire, and Hereford. Since we started in 2012, we have now supported 16,837 individuals! Our existing clients include local authorities, the Department for Work and Pensions and Education & Skills Funding Agency.

After this apprenticeship

Progression to Full Time employment.

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