Digital Marketing Apprentice

Summary

This is a great opportunity to step into the world of marketing at Plymouth Active. In this role, you will be working in the Digital department, overall providing PR, marketing and administrative support. If you are interested in taking the next steps, this apprenticeship will be for you!

Annual wage: £12,480 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Days and Shifts TBC
37 hours 30 minutes a week
Possible start date: Tuesday 1 April
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

To achieve positive working relationships by developing good communication skills between the Plymouth Active Leisure departments and the marketing department, using multiple forms of communication including emails, phone calls and face to face.
To provide support to the digital marketing activities in areas such as data input, social media and digital reporting, social media activity, copywriting, email marketing and website updates.
Support the team in all day-to-day marketing tasks such as ordering print, organising events, supporting our city marketing activities and general administrative tasks.
Be a team player, willing to support the entire team whilst learning new marketing skills and processes.
To keep abreast of current marketing communications best practices, making recommendations for our own marketing communications where appropriate.
To assist the Head of Business in communicating campaign messages across all digital channels including (but not limited to); Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok and our Websites.
To ensure that all internal and external communications meet the branding principles and reflect appropriately the ethos, values and goals of Plymouth Active.
To provide admin support for events across the organisation when needed.
To work in a flexible way to ensure that workload is completed and to undertake any other jobs commensurate with the seniority of the post.

Where you’ll work

40 Mayflower Drive

Plymouth

PL2 3DG

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CITY COLLEGE PLYMOUTH

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Presentation skills
Administrative skills
Creative
Non judgemental
Social Media Knowledge
Email Management Skills
Photography Skills
Videography Skills
Time Management

Other requirements

If successful, you will need the ability to work evenings, weekends and early mornings if required.

About this company

Plymouth’s premier fitness and swimming facility and one of the country’s leading sporting venues. The Plymouth Life Centre is so much more than a sports centre – as well as housing one of the top purpose built indoor climbing walls in the country and a versatile 12 court sports hall, it features one of the city’s largest fitness centres (with 150 individual stations stations and an extensive group exercise programme in 3 dedicated studios). Our aquatic facilities are also second-to-none. There’s an Olympic-size swimming pool, a toddler pool with waterslides and one of the country’s leading diving pools,

https://plymouthactive.co.uk/ (opens in new tab)

After this apprenticeship

Upon completion of the apprenticeship, there may be an opportunity for you to complete a higher level apprenticeship

Ask a question

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