Multi-channel Marketer apprentice

Summary

Mutatio is a creative agency working to create meaningful websites, brands marketing and productions. With over 10+ years we have gained a global reputation for delivering engaging and innovative digital solutions across both our UK and US offices. Mutatio are currently looking for an aspiring creative to join their team as an apprentice marketer.

Annual wage: £13,650 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday 9.00am - 5.00pm
37 hours 30 minutes a week
Possible start date: Monday 17 February
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Content Creation:

Making graphics/visuals for social media posts, proposals, website, email and other marketing materials

Social media:

Scheduling posts and managing the content of our Instagram and Facebook accounts both internally and clients

Web:

On-Page SEO: Optimising web pages for both Mutatio's website and clients to enhance its visibility and Google ranking
Website Portfolios: Adding and updating content, images, and videos to give the best overview of the work we do
Creating blog posts that are informative and engaging for our readers and optimised for SEO; This includes content writing and image creation

Email:

Mailchimp Campaigns: Email campaign design and copywriting

Proposals:

Helping to write formal, persuasive client proposals to the spec of the project for the MD to send over to potential clients

General Administration:

You will also provide back-up support, as needed, for general administrative duties to help ensure the smooth operation of the company

Where you’ll work

600 Lakeside Drive

Warrington

WA1 1RW

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

You will be completing Level 3 Multi-Channel Marketer Apprentice.

(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management - Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting - Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

Producing a written Report
Portfolio of evidence-based work
Presentation and Q&A
Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Presentation skills
Logical
Team working
Creative
Initiative

About this company

Mutatio is a creative agency working to create meaningful websites, brands marketing and productions. With over 10+ years we have gained a global reputation for delivering engaging and innovative digital solutions across both our UK and US offices. Mutatio are currently looking for an aspiring creative to join their team as an apprentice marketer.

https://mutatio.agency/about/ (opens in new tab)

After this apprenticeship

The potential for full-time employment is available providing the apprentice successfully completes the apprenticeship.

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

The reference code for this apprenticeship is VAC1000294562.

Apply now

Closes in 17 days (Wednesday 5 February)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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