Sales & Marketing Apprentice

Summary

If you’re ready to kickstart your marketing career and bring your confidence, creativity and ambition to our team, we want to hear from you! While this job specification outlines the framework for the apprentice role, we’re seeking someone eager to take ownership, innovate and discover fresh, creative ways to market our business.

Annual wage

£14,000 a year

Minimum wage rates (opens in new tab)

Salary from £14,000 - £18,000 per year

Training course

Multi-channel marketer (level 3)

Hours

8.30am to 5.00pm, Monday to Friday.

37 hours 30 minutes a week

Possible start date

Monday 6 January

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Case studies:

Go through our LinkedIn content and add the posts onto the Sales & Marketing calendar.
Using Canva or PhotoShop, have a go at creating images to accompany the case studies
Practice using the portal to access shared image files.
Use WordPress to add a finished case study with images to our website.
Use the existing template to create a case study as a pdf and save it to the portal.
Practice saving the image files to the portal.
Practice saving a Google Doc as a pdf.

Blogs

Discuss blog ideas with the Marketing Manager.
Have a go at writing a blog for our website.
Using Canva or PhotoShop, have a go at creating images to accompany the blog. Practice using the portal to access shared image files.
Use WordPress to add a case study with images to our website.
Use the existing template to create a blog as a pdf.
Save the blog as a pdf and save to the portal.

Identify recent projects that we can share news about publicly.
Schedule meetings with the relevant person internally to get information and images.
Have a go at writing a few LinkedIn posts. Try using ChatGPT prompts to help.
Using Canva or PhotoShop, have a go at creating images to accompany the posts.
Schedule a LinkedIn post linking to a case study and encourage the team to interact with it.
Schedule a LinkedIn post linking to a blog and encourage the team to interact with it.
Schedule the posts on the Sales & Marketing calendar.
Look at LinkedIn analytics to see how well our posts have performed in the last calendar month.

Prospecting

Work with the Sales Manager on building our database of people to cold call.
Use the CRM to add suitable prospects.
Schedule a meeting with the Marketing Manager. Use Breathe to complete a one-to-one form.
During the meeting, discuss what’s worked and what hasn’t worked during the first month.
Note any actions and assign timescales.

Emails

Discuss ideas for an e-shot
Have a go at writing an email.
Use Klaviyo to set up and send an email.
Save the email as a pdf and save to the portal.
Schedule the posts on the Sales & Marketing calendar.

Lead magnet campaign

Print and read the new lead magnet about POS trends in 2025.
Turn the lead magnet/report into five blogs, five LinkedIn posts and five emails for prospects.
Write an email encouraging clients to download the lead magnet/report (not gated) and talk to Tina H/B about who to send it to and when.
Write an email for prospects to download the lead magnet/report.
Use LinkedIn analytics to review the performance of the LinkedIn ad.
Review Google Analytics to review the performance of the LinkedIn ad.
Schedule a meeting with the Marketing Manager. Use Breathe to complete a one-to-one form.
During the meeting, discuss what’s worked and what hasn’t worked during the first two months. Note any actions and assign timescales..

Establish a weekly routine for a well-rounded marketing function:

Web content

A case study is written, approved and posted on our website.
A blog is written, approved and posted on our website.

Examples of our work are shared on LinkedIn.
Thought leadership pieces (blogs etc) are shared on LinkedIn.

Email marketing

An email is sent to our clients.
An email is sent to our prospects.

Prospecting

New contacts have been added to our CRM

Where you’ll work

6 Maisies Way

South Normanton

Alfreton

DE55 2DS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ALTHAUS DIGITAL LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Presentation skills
Administrative skills
Analytical skills
Team working
Creative

About this company

At Summit Creative, everything we do centres around the impact we make. Through the quality of our work, our creative culture and our collaborative approach with clients, we go beyond the ordinary to leave a meaningful and lasting impression

https://www.summitcreative.co.uk/ (opens in new tab)

After this apprenticeship

Upon successful completion of the apprenticeship, there is the possibility of a full-time role available for a hard-working apprentice, and the potential to specialise in areas such as cyber security, networking, or provisioning.

Ask a question

The contact for this apprenticeship is:

ALTHAUS DIGITAL LIMITED

Tasha Wright

talent@althausdigital.co.uk

The reference code for this apprenticeship is VAC1000292972.

Apply now

Closes in 12 days (Friday 3 January at 11:59pm)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

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