Marketing Apprentice

Summary

Are you passionate about marketing and eager to kickstart your career in a dynamic industry? Would you like to contribute significantly to Essex County Council's marketing initiatives while gaining practical experience? The Transport and Highways team are looking for a motivated and creative individual to join the team as a Marketing Apprentice.

Annual wage

£12,348 a year

Minimum wage rates (opens in new tab)

£12,348 per annum rising to £22,072 on the second year

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday, 9.00am - 5.00pm

37 hours a week

Possible start date

Friday 6 December

Duration

1 year 11 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

The Integrated Passenger Transport Unit (IPTU) is a diverse and growing team, that delivers a range of functions from home to school transport, to Travel Training, local bus and more.

This role will support the Business Development Team within the Commercial Operations arm of the IPTU. The role will assist other marketing professionals in creating and delivering excellent marketing materials and strategies across the TravelEssex Brand.

TravelEssex is part of the enhanced partnership between Essex County Council and Bus operators across Essex. TravelEssex also has a journey planning app and website keeping you up to date will all the latest news.

For this position you will be studying towards a Multi-Channel Marketer Level 3 qualification.

Tasks Include:

Assist with the delivery of the marketing and communications campaigns within the Transportation and Highways team
Working with team on the day-to-day running of our social media accounts, social content creation, including video and images and assisting to develop relationship with other users
Assisting the team with wider campaigns and events to develop your knowledge and skills
Involvement in writing and proof-read regular blog and newsletter content
Work to support the wider team with multi-channel marketing and internal and external communication, exploiting the use of digital
Specific individual and shared targets and objectives are defined annually within the performance management framework
Liaising with internal and external stakeholders, including customers and external agencies
Collaborate on the creation and execution of marketing strategies and campaigns

Where you’ll work

County Hall

Market Road

Chelmsford

Essex

CM1 1QH

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ESSEX COUNTY COUNCIL

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketer Level 3.

Requirements

Desirable qualifications

GCSE or equivalent in:

English (grade C/4)
Maths (grade C/4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Presentation skills
Analytical skills
Team working
Creative
Initiative
Non judgemental
enthusiastic

About this company

At ECC we look after a large, diverse, complex region of the country. But our approach to meeting the needs of our 1.4 million residents is simple. We recruit creative, collaborative, talented people, and free them up to make an impact to be proud of.

http://www.workingforessex.com (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

ECC is a large and very diverse organisation which believes staff development is critical to our success. Our apprentices have access to a wide variety of career enhancing training and development in preparation for a more advanced role as well as further qualifications if desired
We offer excellent career prospects for the right candidate, depending on attitude and performance during the apprenticeship, and over 85% of our apprentices go on to secure permanent roles with us
There are many opportunities for future progression and development within Essex County Council

Ask a question

The contact for this apprenticeship is:

ESSEX COUNTY COUNCIL

Leon Black

Leon.Black@essex.gov.uk

The reference code for this apprenticeship is VAC1000287969.

Apply now

Closes in 12 days (Monday 2 December)

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After signing in, you’ll apply for this apprenticeship on the company's website.

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