Multi-Channel Marketing L3 Apprenticeship

Summary

This Marketing Assistant role is ideal for someone who has an interest in theatre and becoming skilled in all areas of marketing. Reporting to the Marketing Manager and supporting the team, this apprentice will assist with the promotion of the organisation, whilst studying for a Multi-Channel Marketing L3 Apprenticeship.

Annual wage

£9,984 a year

Minimum wage rates (opens in new tab)

Annual

Training course

Multi-channel marketer (level 3)

Hours

Monday-Friday, times to be confirmed.

30 hours a week

Possible start date

Wednesday 5 February

Duration

1 year 1 month

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Join our dedicated and multi-skilled marketing team working in the exciting environment of a working theatre.

This role is ideal for a creative and focussed individual with a passion for the arts who is looking to grow their skills in all areas of marketing.

Key responsibilities

Campaign creation and support, coordinating with internal teams and external promoters.
Tracking and reporting on the progress and performance of marketing activities.
Liaising with promoters and external agencies to create campaign timelines for their events and offering extra support and creative ideas where necessary.
Liaising with partners and stakeholders.
Monitoring and upkeep of a busy content schedule.
Social media management using Meta (Facebook and Instagram) and TikTok.
Creating and scheduling content, managing the platforms to track campaigns and respond to customers.
Creating and scheduling emails using MailChimp.
Assisting with creation of marketing materials such as posters and flyers.
Liaising with vendors to book in external campaigns (eg external poster sites).
Writing copy for the website, emails, social media and promotional materials.
Proofreading material supplied by promoters and the wider team.
Supporting initiatives to retain customers and members as well as win new ones.
Using New Theatre Royal’s ticketing system to segment email lists and securely assess customer data.
Gathering and analysing data to inform future campaigns.
Adding and managing website events using Wordpress.
Using Google Forms to send surveys and analyse results.
Attending events to speak to people about your experiences as an apprentice to inspire future generations.

Where you’ll work

20-24 Guildhall Walk,

--

Portsmouth,

Hampshire,

PO1 2DD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CHICHESTER COLLEGE GROUP

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketing L3 Apprenticeship Training will be given in any areas necessary, so a fast learner and someone who can take initiative is ideal.

Requirements

Desirable qualifications

GCSE or equivalent in:

Maths (grade 9-4)
English (grade 9-4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Passion for the arts
Interest in Theatre
Good organisation skills
Team player
Willingness to learn
Willingness to help
Adapts to change well
Good attention to detail
Welcomes helpful critique
Works on own initiative
Confident
Good communication
Proficient in MS Office
Strong written skills.
Ability to multitask
Work on multiple projects
Works to tight deadlines
Professional manner
Creative mindset
Proactive
Contributes new ideas
Knowledge of social media
Manages workload well
Knowledge of Photoshop
Video content creation
Knowledge of Wordpress

Other requirements

-Consider the nature of the industry. Occasionally the candidate may be required to be flexible and work outside of the stated working hours (eg evenings and weekends). -There is no free parking on site, but the theatre is excellently placed for public transport (trains and buses). -The apprentice will be joining the theatre at a time of rapid growth and will therefore become a vital part of maintaining brand visibility alongside marketing for events. -The candidate may be required to work outside of their working hours for example to attend events in the evening or on weekends. -The apprentice will be required to support the wider team including the CEO, Ticketing and Sales, Programming and Operations.

About this company

The New Theatre Royal is a Grade II* listed Victorian Theatre in the heart of Portsmouth with a mission to help build a sense of place, using creative engagement to assist our communities to flourish, and enrich people’s lives. We aim to develop a stronger, more resilient theatre, proud of its history, but focused on the future.

After this apprenticeship

There is a possibility of future opportunity at the end of successful completion of the apprenticeship.

Ask a question

The contact for this apprenticeship is: