Marketing Apprentice

Summary

To develop and maintain proactive solutions to the Company’s Marketing and PR requirements to maximise business opportunities. Align all marketing communications/activity into a seamless and scheduled course of events, aimed at driving sales and keeping a consistent place in the market.

Annual wage: £16,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, working hours to be confirmed.
37 hours a week
Possible start date: Monday 2 December
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

As a Marketing Apprentice your duties will include but are not limited to:

Manage company communications, including publications, company website, and social network content; working closely with the Operations Manager to ensure that all communications are clear, consistent, legal, and do not compromise our commercial sensitivity
To demonstrate competent time management skills when organising workload
To make accurate amendments to existing artwork, within the timescale specified
Maintain and update the CRM database ensuring all customer information is current and accurate
Keep abreast of emerging technologies in the media industry and identify opportunities for implementation
Working alongside the sales team to market products, services, and the company by developing and implementing marketing campaigns
Act as liaison between the company and relevant partners to manage and maintain relationships
Ensure work produced by partners is accurate and adheres to the company’s branding specifications
Coordinate all trade show activity, including advertising, promotion, etc., for all trade shows that we exhibit at
Attend trade shows to gain valuable experience and also maintain the company presence
Evaluate marketing campaigns and trade shows accordingly, providing reports to management, identifying successes and areas for improvement
Maintain an electronic and physical inventory of marketing materials
Support the company sales team; developing and distributing relevant marketing communications, collateral and campaigns, as required
Under the guidance of the Operations Manager, undertake PR activity for the company in line with company policy
Monitor competitor activity, using internal and internet sources to gather intelligence on competitors
Monitor relevant budgets by comparing and analysing actual results with plans and forecasts
Conduct market research, such as customer questionnaires and focus groups

General Duties:

Carries out ALL duties/responsibilities and authorities with strict adherence to the companies Quality Management System
Answers telephones, meets and greets visitors and contractors as appropriate
Maintains records in accordance with established policies and procedures and audit guidelines
Attends and participates in internal meetings as appropriate
Communicates and coordinates with internal departments as appropriate
Has responsibility for the health, safety and welfare of self and others and to comply at all times with the requirements of the Health and Safety regulations
Contributes to the maintenance of good housekeeping regimes
Ensures confidentiality at all times
Undertakes continuous professional development (CPD) to maximise knowledge and understanding
Contributes ideas and suggestions to support the continued growth of the company
Performs miscellaneous job-related duties as assigned

Where you’ll work

Air & Ground Aviation Ltd, London Road, Shirleywich

Stafford

ST18 0PN

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions. You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of the programme will be assessed via an external assessment body.

This is a Level 3 Multi Channel Marketer qualification.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Customer care skills
Creative

Other requirements

It is a requirement due to the nature of the role to hold a Full Uk Driving license and have access to a vehicle.

About this company

With over 27 years of experience, Air & Ground is one of the leading specialists in aftermarket products and services for both military and civil sectors. Strategically located in the UK and USA, with sales representatives worldwide, we provide world-class support to our growing number of OEM, repair, overhaul, and end user customers, across the globe

After this apprenticeship

Potential to progress to full-time employment after the apprenticeship ends and the potential to progress onto a degree level apprenticeship.

Ask a question

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