Digital Engagement & Communications Officer Apprentice

Summary

We are offering an opportunity to for one lucky apprentice to join our growing business. You will play a vital part of the business while learning the in and outs of being in the communication team.

Annual wage: £11,980.80 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday. Times will be confirm at interview stage.
36 hours a week
Possible start date: Thursday 12 December
Duration: 1 year 9 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

The duties and responsibilities to be undertaken by members of the I.T. team may include any of the following items in the following list:

Duties may be varied from time to time under the direction of Co-Ordinator/Lead Receptionist/I.T line, dependent on current and evolving Practice workload and staffing levels
Develop, manage, and maintain content on the practice’s website
Ensure all information is up to date including service offerings, news, and patient resources
Create engaging content for social media channels (e.g., Facebook, Twitter, Instagram), responding to public and patient queries

Marketing and Campaigns:

Plan, develop, and implement advertising campaigns to promote the practice's services and initiatives
Manage promotional material, including flyers, brochures, and digital content, to raise awareness of the practice's offerings
Analyse the performance of marketing campaigns, using insights to improve engagement

Public Relations:

Develop and maintain strong relationships with local media and community organisations to promote the GP practice’s work
Draft press releases, news updates, and public-facing announcements as needed
Handle communication in case of emergencies, public health messages, or important changes within the practice

Customer Engagement:

Manage patient feedback through surveys and social media, ensuring high levels of satisfaction and addressing concerns promptly
Develop strategies to increase patient engagement, including outreach programs and public events
Organise and promote community health initiatives or information sessions

Engagement Acquisition:

Develop and execute strategies to attract new patients to the practice
Monitor patient demographics and ensure that engagement strategies align with the community's needs
Collaborate with local businesses, schools, and organisations to create partnerships and community involvement

Assistance in Preparing Promotional Materials:

Work with internal teams to create informative and engaging materials for patients (e.g., newsletters, health guides, and informative posters)
Ensure all materials align with the practice’s branding and professional standards

Skills and Qualifications:

Experience in marketing, communications, or digital media.
Strong understanding of social media platforms and website management (experience with CMS platforms such as WordPress is desirable)
Excellent writing and content creation skills
Ability to manage multiple projects with attention to detail and deadlines
Strong interpersonal skills and the ability to engage with diverse audiences, including patients and the wider public
Knowledge of healthcare systems or experience in a healthcare setting is a plus but not required

Desirable Qualities:

Creativity and initiative in managing campaigns and digital content
A proactive approach to problem-solving and engagement strategies
A passion for healthcare and helping the local community

Where you’ll work

F.A.O SHERAZ KHAN

9 WROTTESLEY

LONDON

NW10 5UY

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

WEST THAMES COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-channel Marketer Level 3 Apprenticeship Standard

Requirements

Desirable qualifications

GCSE in:

English (grade C or 4)
Maths (grade C or 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative

About this company

NHS Practice based in North West London

https://www.lawmedicalgrouppractice.co.uk/ (opens in new tab)

After this apprenticeship

Once qualified you can explore university, or full time employment

Ask a question

The contact for this apprenticeship is:

WEST THAMES COLLEGE

Jasmine Matthias

jasmine.matthias@west-thames.ac.uk

07912780097

The reference code for this apprenticeship is VAC1000286449.

Apply now

Closes in 16 days (Sunday 1 December at 11:59pm)

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