Content Creator Apprentice

Summary

Cirencester College are seeking a motivated and creative Content Creator Apprentice to join their highly successful marketing team at Cirencester College. The successful candidate will support the digital team to help develop the College brand through content creation, promotion and advertising across various platforms.

Annual wage: £15,000 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday to Friday, 8.30am - 4.30pm (4.00pm on a Friday), which includes half an hour for lunch.
37 hours a week
Possible start date: Monday 9 December
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

To support the PR & Social Media Officer, Graphic Designer and Web Developer to deliver high quality communications in line with the College’s Strategic Plan, Marketing Strategy, policy and objectives.

Main duties are:

Assisting our Graphic Designer in creating engaging content for various platforms, including social media, posters, publications, newsletters and multimedia content
Assist PR&SMO in sourcing photos and video footage content for the website, printed media and social media posts
Work with PR&SMO to actively research content by working with academic and support staff to find stories and photo opportunities
Liaise with customers to interpret their ideas and brief to meet the College brand
Working actively with PR and Social Media Officer to encourage staff to engage with social media
Assisting in tracking activity, recording analysis and reporting on coverage
Assisting WD with ongoing development of the website and customer experience
Assisting WD with developing new projects to meet delivery deadlines

Where you’ll work

Fosse Way Campus

Stroud Road

Cirencester

GL7 1XA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CIRENCESTER COLLEGE

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.

Research ideas and concepts to meet the brief.

Evaluate brand requirements and brand guidelines.

Prepare a mood board or other visual aid for the content to be created.

Present ideas, pitches and proposals for creative content to be further developed.

Storyboard and outline script their ideas for content to be developed.

Interpret data, consider its integrity and use it to inform content.

Develop accessible written content for different platforms and devices.

Apply best practice and inclusive language when creating content.

Write and edit copy or scripts for use on different channels and platforms.

Create or capture visuals and audio using standard packages and equipment.

Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

Identify and recommend the platform/s or channel/s to use for the media campaign.

Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

Monitor user experience to ensure content is focused on maximising engagement.

Analyse the differences between audiences using audience segmentation techniques and data.

Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

Use continuing professional development planning to support own current and future training and development needs.

Operate effectively within the production workflow to meet production timelines.