Marketing Apprentice

Summary

Velocity Academy is recruiting on behalf of a business based in Birmingham looking for a Marketing Apprentice. This opportunity will allow a creative individual to start their career in Marketing, and progress with an ambitious business.

Annual wage: £15,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9.00am - 5.00pm.
37 hours a week
Possible start date: Monday 9 December
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Your duties and responsibilities in this role will consist of:

To help plan, create, deliver and monitor multi-channel digital marketing campaigns to promote the Group’s businesses
Assisting the Marketing team in scheduling Social Media content and imagery
To get involved in increasing engagement across Social Media channels
Proofreading content for accuracy and cross-checking against brand guidelines
Keeping up to date with trends in digital marketing and applying your knowledge to the digital marketing schedule, in collaboration with the marketing team
Gathering feedback on marketing campaigns and creating reports
Creating basic artwork
Keeping up to date with brand standards, logo, colour and font usage to make sure we are compliant
To learn how to analyse and interpret data on a variety of topics including Google Analytics and the effectiveness of campaigns
To monitor and reply to online enquiries, including customer concerns
To create online surveys on Typeform or Google Forms, when required

Where you’ll work

Studio 4, Clarks Courtyard

145 Granville Street

Birmingham

B1 1SB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

VELOCITY 1ST LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Velocity apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, they will provide the skills necessary to succeed in the workplace and to expand future career prospects.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their programme.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-channel Marketer qualification, including the following;

Knowledge Module 1: Principles of Coding
Knowledge Module 2: Marketing Principles
Knowledge Module 3: Digital Marketing Business Principle

You will be training in how to:

Analyse and contribute information on the digital environment to inform short and long term digital communications strategies and campaigns
Recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies
Use a variety of digital marketing tools such as: search marketing, search engine optimisation, e-mail marketing, web analytics and Pay-Per-Click
Understand the principles of coding and be able to use this to aid with future digital marketing campaigns

For a full list of programme modules visit: velocity-pt.co.uk

Requirements

Essential qualifications

GCSE or equivalent in:

5 GCSE's including English & Maths (grade A*-C/9-4 or equivalent)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

About this company

Velocity Academy are a post 16 private education institution that was incorporated in 2014. Velocity Academy initially started as a commercial training provider delivering health & fitness qualifications across the North of England. From our successful delivery of classroom and online based qualifications, Velocity Academy gained a rapid reputation of delivering service excellence to our students. Following this model, Velocity Academy is now a private college institution that delivers apprenticeship programmes from level 2 all the way up to degree level apprenticeships. We now boast a diverse portfolio of vocational learning programmes such as business management, administration, health and fitness and technology. Velocity Academy works with a range of businesses from micro SME’s to large corporate organisations, offering services such as apprenticeship recruitment, apprenticeship learning programmes and self-funded courses. Many of our learning programmes are delivered using our innovative course designs that include our award-winning online virtual classrooms. In addition to our digital style of programme delivery, we also offer tailored programmes to match the employer and students needs with our outstanding classroom based tuition. Over 1000 students study and qualify through our institution each year, building both soft and hard skills to help them develop as individuals and enhance the UK economy.

After this apprenticeship

The role offers long-term security and the opportunity to progress into a permanent position.

Ask a question

The contact for this apprenticeship is:

VELOCITY 1ST LIMITED

Tom Crossland

thomas.crossland@velocity-academy.co.uk

07887340679

The reference code for this apprenticeship is VAC1000285566.

Apply now

Closes in 31 days (Friday 6 December at 11:59pm)

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