Paid Advertising Marketing Apprentice

Colewood Digital

STOCKTON ON TEES, TS18 3EX

Closes in 18 days (Sunday 24 November at 11:59pm)

Posted on 5 November 2024

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Summary

Colewood Digital are seeking a motivated and detail-oriented Paid Advertising Marketing Apprentice to join their dynamic Paid team. This apprenticeship is an opportunity to gain hands on experience with paid advertising campaigns, including those on Google Ads, Meta (Facebook and Instagram), LinkedIn, and other emerging platforms.

Annual wage
£12,480 to £22,308 a year

Minimum wage rates (opens in new tab)

Competitive salary with performance based incentives.

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, shifts to be confirmed.

37 hours a week

Possible start date

Monday 2 December

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

As an apprentice, you'll support the Paid Advertising team with campaign creation, monitoring, analysis, and optimisation while learning essential skills to grow a successful career in digital marketing.

Key Responsibilities:

  • Assist in the setup, execution, and optimisation of paid advertising campaigns on platforms such as Google Ads, Bing, Amazon, Meta, LinkedIn, and TikTok
  • Conduct keyword research, audience targeting, and competitor analysis to support campaign strategies
  • Help monitor, analyse, and report on campaign performance, including metrics like click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS)
  • Support the creation of ad copy, visuals, and landing page suggestions to maximise campaign effectiveness
  • Provide input and fresh ideas for ongoing campaign testing and scaling initiatives
  • Keep up-to-date with the latest industry trends and best practices in digital marketing
  • Collaborate with the broader marketing team to align campaigns with overall marketing and business goals
  • Communicating with clients via email and providing clients clear and precise updates via reporting
  • Create paid advertising campaigns across various platforms

Where you’ll work

1 KINGFISHER WAY

STOCKTON ON TEES

TS18 3EX

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE EDUCATION TRAINING COLLECTIVE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

    • Your training plan

    • Level 3 Multi-Channel Marketer at Stockton Riverside College
    • Functional skills Maths & English, if required

    More training information

    • This will be one day a week at Stockton Riverside College

    Requirements

    Desirable qualifications

    GCSE or equivalent in:

    • English (grade A*-C/9-4)
    • Maths (grade A*-C/9-4)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Communication skills
    • IT skills
    • Attention to detail
    • Team working
    • Creative
    • Willing to learn
    • Confident
    • Enthusiastic
    • Passionate about marketing
    • Microsoft Office knowledge
    • Able to work independently
    • Proactive

    Other requirements

    This will be a hybrid working role with two days based in the office and the other days at home/college.

    About this company

    Colewood is a fast growing digital marketing agency specialising in creating impactful advertising campaigns across various platforms. We focus on driving growth, engagement, and measurable results for our clients by leveraging data driven strategies and cutting edge techniques. As a team, we're passionate about innovation, creativity, and delivering excellence in every project.

    https://colewood.digital (opens in new tab)

    Company benefits

    Hands-on experience working with experienced marketers on real client accounts. Opportunity to learn and grow in a supportive, collaborative environment. Training and certifications in paid advertising platforms (Google Ads, Meta, LinkedIn).

    After this apprenticeship

    Potential for full-time employment upon successful completion of the apprenticeship.

    Ask a question

    The contact for this apprenticeship is:

    THE EDUCATION TRAINING COLLECTIVE

    Anna Reeves

    Anna.reeves@the-etc.ac.uk

    07436 795883

    The reference code for this apprenticeship is VAC1000285386.

    Apply now

    Closes in 18 days (Sunday 24 November at 11:59pm)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.