Digital E-Commerce Apprentice

Summary

We are looking for a Digital Apprentice to join our expanding digital team whilst learning a varied set of skills in online marketing, e-commerce and business. Reporting to our E-Commerce Merchandiser, this is a role that will work across the team to help us to manage our website and improve our online and digital presence.

Annual wage: £15,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 09.00 - 17.30.
37 hours a week
Possible start date: Monday 25 November
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Key Responsibilities:

Support the launch of new artworks and artists to the website by collating content relevant to each artist launch and assisting with publication.
Review artwork descriptions, check for accuracy and help our AI based tool to improve the content we write.
Support with the setup and maintenance of events and listings on the website.
Assist with website testing and enhancements to improve the online experience of our clients.
Assisting with the allocation of clients to galleries and sharing of data between the website and gallery teams.
Manage Google my business listings and apple maps for gallery opening hours and any other detail changes from time to time.
Support with email marketing testing and development of campaigns.
Assist in general administrative work across the e-commerce and digital team.

Where you’ll work

De Montfort House

Europa Way

Lichfield

Staffordshire

WS14 9NW

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

You will be completing Level 3 Multi-Channel Marketer Apprentice

(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

Producing a written Report
Portfolio of evidence based work
Presentation and Q&A
Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Requirements

Essential qualifications

GCSE in:

English (grade C/4)
Maths (grade C/4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Presentation skills
Analytical skills
Team working

About this company

Clarendon Fine Art/De Montfort is the largest and most successful network of contemporary art galleries in the world. With over 90 galleries across the UK, a robust trade channel, a cutting-edge online platform, and a presence on 10 luxury cruise ships, we strive to make stunning artwork accessible to an ever-expanding audience. We have ambitious growth plans both in the UK and internationally and are heavily investing in our digital capabilities to significantly expand over the next five years.

https://www.demontfortfineart.co.uk/ (opens in new tab)

After this apprenticeship

Join De MontFort Art to be a key player in our dynamic team, contributing to our exciting growth and digital transformation journey. Apply now to make a significant impact in a fast-paced, innovative environment.

Ask a question

The contact for this apprenticeship is:

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

The reference code for this apprenticeship is VAC1000285249.

Apply now

Closes in 7 days (Friday 15 November)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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