Marketing Apprentice

Summary

Kickstart your marketing career with us! We specialize in creative solutions for the trade retail sector, driven by fun, passion, and resourcefulness. Our dynamic teams deliver standout POS, print management, promotional merchandise, online print portals, and websites. Join us to grow your skills and make a positive impact!

Annual wage

£14,000 a year

Minimum wage rates (opens in new tab)

£14,000.00 - £18,000.00 per year

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, shifts TBC.

37 hours a week

Possible start date

Wednesday 6 November

Duration

1 year 6 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Content Marketing:

- Responsible for plotting content themes on the marketing calendar.

- Writes and schedules emails each week.

- Repurposes eshots as blogs and uploads them, with a suitable image, to the website.

- Creates graphics for LinkedIn and schedules a post linking to the blog.

- Create a further three/four ‘general interest’ LinkedIn posts every week, highlighting work we have completed, resources we have created and events we have attended.

Online engagement: Review the LinkedIn accounts of all ‘warm leads’ and ‘hot prospects’ every week, liking, commenting and sharing any new content. As appropriate, content should be shared via Slack to encourage others within the business to engage.

Marketing plan: Be familiar with the broader marketing plan, brand guidelines, keywords for SEO, budget and all key measurement metrics.

Asset library: Take responsbilibity for maintaining a library of assets to use in marketing to both existing clients and prospects. This includes photos, videos, case studies, mockups and brochures (both print and digital). On a weekly basis, write new case studies and expand existing case studies by including details of projects delivered the previous week.

CRM: Continually update the CRM with new prospect data, ensuring contacts are segmented and tagged appropriately. Support the wider team to clean and segment data as appropriate.

Website: Has ownership of minor amends to the text and images on the website, as requested by colleagues.

Account based marketing support: Supports the Marketing Manager to implement our quarterly ‘Beacon Blueprint’ campaigns whereby we use account based marketing strategies to target specific companies which we would like to work with. This includes creating tailored landing pages, resources, emails, gated content, blogs and marketing literature, in addition to coordinating physical mailings.

Events: Attend exhibitions and conferences as appropriate, joining the team in chatting to potential prospects and collecting data to be added to the CRM.

Where you’ll work

6 Maisies Way

South Normanton

Alfreton

DE55 2DS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ALTHAUS DIGITAL LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

Requirements

Essential qualifications

GCSE in:

English (grade C / 4)
Maths (grade C / 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Problem solving skills
Presentation skills
Administrative skills
Logical
Team working
Creative

About this company

At Summit Creative, everything we do centres around the impact we make. Through the quality of our work, our creative culture and our collaborative approach with clients, we go beyond the ordinary to leave a meaningful and lasting impression. We combine experience with innovative thinking and a commitment to creating solutions. Some of our clients include: NHS and Fujitsu.

https://www.summitcreative.co.uk/our-work/ (opens in new tab)

After this apprenticeship

We want to develop and maintain our apprentices within the business. At the end of the apprenticeship, there will be the opportunity for your role to become permanent within the business and to play a key role in its continued success.

Ask a question

The contact for this apprenticeship is:

ALTHAUS DIGITAL LIMITED

Molly

molly@althausdigital.co.uk

02036499003

The reference code for this apprenticeship is VAC1000283010.

Apply now

Closes in 12 days (Monday 4 November at 11:59pm)

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