Digital Marketing Apprentice

THORNTON & LOWE LIMITED

BOLTON, BL1 2HA

Closes in 27 days (Wednesday 20 November)

Posted on 18 October 2024

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Summary

This role gives you the opportunity to work on a number of marketing channels as part of our overall marketing strategy, as well as being involved in content creation, copywriting and some entry-level creative projects. As you develop in the role, we would be looking for someone who has the ability to plan, present and deliver a strategy.

Annual wage
£12,480 to £22,308 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9.00am to 5.00pm.

37 hours a week

Possible start date

Monday 2 December

Duration

1 year 4 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

  • Website CMS: uploading, updating and organising content
  • SEO: Implementing changes based on feedback from the team
  • Social media: Creating content, scheduling posts and promoting our services in line with our marketing strategy
  • Email marketing: Creating regular and consistent content for our mailing lists, setting up and managing automations, follow ups and reports for line management & Directors
  • Direct mail marketing: Identifying opportunities for this approach
  • PPC advertising: Building knowledge of how pay-per-click ads work, how we target our ads and how we analyse & report on our campaigns
  • Supporting line management and Directors on the wider marketing schedule

Where you’ll work

40 HIGHER BRIDGE STREET

BOLTON

BL1 2HA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

NOWSKILLS LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

    • Your training plan

    This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

    Requirements

    Essential qualifications

    GCSE in:

    • English (grade 4)
    • Maths (grade 4)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Attention to detail
    • Problem solving skills
    • Presentation skills
    • Logical
    • Team working
    • Creative

    About this company

    Established in 2009 Thornton & Lowe has always had a single focus; helping our clients win more contracts through the provision of sector leading bid and tender support services.

    After this apprenticeship

    • After successful completion of the level 3 Multi-Channel Marketing apprenticeship, the right candidates may be given the opportunity to work full-time within the company. 

    Ask a question

    The contact for this apprenticeship is:

    NOWSKILLS LIMITED

    The reference code for this apprenticeship is VAC1000282924.

    Apply now

    Closes in 27 days (Wednesday 20 November)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

    After signing in, you’ll apply for this apprenticeship on the company's website.