Multi-Channel Marketer Apprentice (Enhanced Ltd)

Summary

We are a growing and supportive team with an assortment of specialisms and are looking for interesting people with ‘can do’ attitudes to join us in making huge improvements to the education sector. In this role, you will be expected to work both independently and as part of a team.

Annual wage: £12,100 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday. Shifts to be confirmed.
35 hours a week
Possible start date: Monday 25 November
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Running our new digital newsletter for existing, completed, and prospective clients, used to market our products and services across a variety of platforms. Including:

Substack
WordPress
Zoho CRM/Campaigns
Social media channels such as LinkedIn, Facebook, and TikTok

Working as a key member of our Sales and Marketing team, where you will:

Market our courses across a variety of digital platforms including social media, websites, and reseller sites.
Communicate with our clients to promote our products and services via social channels, CRMs, telephone, and email.
Use tools such as Canva and Zoho to create strong sales and marketing campaigns.
Be directly involved in implementing our sales and marketing strategy with the team leader.

Increase our online presence ability to reach more customers across different digital platforms:

Increasing our following across all social media channels and improving the amount of engagement we have with our customers.
Increase our company’s reputation by collecting more verified reviews using our reviews platform.

General business-related tasks required for the team:

Assisting with the promotion of other brands within the company.
Expand your knowledge of the sector by working with other team members to learn aspects of the business.

Where you’ll work

Unit 3, Benton Office Park

Bennett Avenue, Horbury

Wakefield

WF4 5RA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ESTIO TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI qualification, with training in how to:

Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

Requirements

Essential qualifications

GCSE in:

5 GCSE's including English and Maths (grade (A*-C/9-4 or equivalent))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Organisation skills
Team working
Creative
Ambitious
Wants to achieve
Punctuality
Strong attention to detail
Team player
Able to use own initiative
Ability to self-reflect
Time management skills
Excited to learn

Other requirements

You’re comfortable using social media management tools. Driving license (preferred but not mandatory).

About this company

We are an e-learning company that provides online training courses for adult learners. Our mission is to provide a high quality of training, whilst focusing on the speed and efficiency of our service. We enable adult learners to open up their employment opportunities and build a career worth having. We provide all students and clients with a reasonably priced product, that delivers exactly what they require without the constant need for the student to have to overthink. This is part of the accessibility that we are aiming to offer all students, because education should be accessible for everyone. We also own multiple brands that cover business networking, coaching, and higher-level programmes.

After this apprenticeship

This role offers the potential for a permanent position upon successful completion of the apprenticeship, contingent on performance.

Ask a question

The contact for this apprenticeship is:

ESTIO TRAINING LIMITED

Nathaniel Hamilton

Nathaniel.Hamilton@estio.co.uk

0113 3500 333

The reference code for this apprenticeship is VAC1000282878.

Apply now

Closes in 28 days (Monday 18 November at 11:59pm)

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